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Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

The future of agriculture, food security is knowledge-intensive

As gains from the green revolution come up against limited natural resources, agriculture is poised for another major transformation...

28 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Nigerians spent $3bn annually on foreign goods - MAN

Local manufacturers lost an average of $3 billion annually due to the preference of Nigerian government and consumers for foreign goods...

By Olajide Fabamise 4 Oct 2017

Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

Could 'buy online pickup in store' uplift brick-and-mortar retail?

The third annual JDA Consumer Survey reveals that about 54% of respondents prefer to shop in-store to other channels...

26 Jul 2017

Massive scope for mobile growth in Kenyan retail market

A new Nielsen study on Kenyan retailers and technology reveals that despite the massive uptake in mobile usage in Kenya, there is still significant scope for growth in the market, particularly in the retail environment...

Issued by Nielsen 26 Apr 2016

What drives consumer conversation on social media?

Sub-Saharan African consumers see the value of new payment solutions and are demanding more innovative ways to pay, MasterCard has disclosed at Retail Congress Africa in Cape Town...

3 Nov 2015

The mobile revolution in Africa

The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...

17 Apr 2015

The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

Mobile users prefer privacy to apps

Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...

5 Feb 2015

The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014

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