A new Nielsen study on Kenyan retailers and technology reveals that despite the massive uptake in mobile usage in Kenya, there is still significant scope for growth in the market, particularly in the retail environment...
Nielsen 26 Apr 2016
Sub-Saharan African consumers see the value of new payment solutions and are demanding more innovative ways to pay, MasterCard has disclosed at Retail Congress Africa in Cape Town...
3 Nov 2015
The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa...
17 Apr 2015
WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015
Lack of trust is growing in the mobile world, as the latest information from MEF's Global Consumer Trust Report 2015 indicates and it is the largest single obstacle to growth in the mobile economy...
5 Feb 2015
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
Companies doing business in Africa face several uncertainties, including how tax authorities will handle transfer pricing (TP). It is vital that organisations prepare comprehensive documentation to demonstrate their application of the arm's length principle and the procedures followed.
5 Apr 2011
Consumer confidence in Nigeria and Kenya - two of Africa's leading economies - has significantly increased in the past six months, while Morocco experienced a slight decline and Egypt's index recorded a level below 50, a MasterCard Worldwide Index of Consumer Confidence released last week in Johannesburg has revealed.
Issa Sikiti da Silva 31 Jan 2011