| | Outsourced call centre company Conexus has successfully extended its capabilities across Africa, having completed a challenging multi-country project. The venture into the continent continued when Conexus was tasked with implementing a large-scale customer satisfaction study for a leading, international automotive client in African countries. 3 Jun 2008 16:11
[Zipporah Musau and Kwamboka Oyaru] In Kenya, as in many African countries, major banks prefer to deal with ‘big’ clients and ‘small’ clients experience great difficulties in obtaining access to banking services. One bank in Kenya has set out to change this, however, and this could have long-term benefits for advertisers and marketers. Zipporah Musau and Kwamboka Oyaru report. 21 Feb 2007 20:46
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