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Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Open-publishing platform launches in East Africa

A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation...

8 Nov 2016

Ringier partners with Kenyan entertainment brand Ghafla

In partnership with Ringier, Ghafla will become a regional publisher aimed at providing content targeting the wider East African market...

19 Oct 2016

The love affair between young Nigerians and disruptive mobile technology

Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past...

By Magnus Nmonwu 30 Aug 2016

African leaders commit to empowering youth, women to transform Africa

African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa...

30 Aug 2016

Getting to know Kenyan youth

Kenyan youth account for roughly 32% of the population and 60% of the labour force and are major influencers in driving marketing strategy in Kenya...

15 Aug 2016

Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...

24 Jun 2016

Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

Adelle Onyango named mentor for Obama initiative

Kiss FM presenter and artiste Adelle Onyango has been appointed as one of the youth mentors in East African region for the Young African Leaders Initiative 2015.

By Elly Gitau 10 Jul 2015

Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014

Newspaper hopes to lure young readers by cutting political coverage

A newspaper publisher in Kenya is targeting young Africans as it seeks to expand its business throughout the continent's main cities. Despite perceptions that 20-somethings don't read newspapers, Paul Marshall...

By Dinfin Mulupi 21 Jul 2014

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

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