How sporting events benefit the African continent

We chat with Tim Smith, managing partner at HVS Consulting to find out more about how sporting events like the 2018 FIFA World Cup has benefited the African continent and its tourism industry...

By Robin Fredericks 13 Jul 2018

THINC Africa 2018 a boost in African tourism

"There's a consistently negative stigma around travelling in Africa which has been snowballing for years. We need to position ourselves correctly and draw attention to the positive experiences that can be had here."

3 Jul 2018