Digital Opinion Kenya

Subscribe

Advertise your job ad
    Search jobs

    Consumers want enhanced digital branding

    Businesses have to improve their branding technique because empowered consumers want more flexibility, freedom, and convenience in when and how they consume their preferred content.
    Consumers want enhanced digital branding

    Consumers also want tailored, inspiring content experiences that transcend either digital or traditional media. "It's apparent that when consumers around the world become connected, their behaviour becomes more similar, subject to two differentiators. The first is the quality of the available infrastructure for consuming content. The second is consumers' common desire for content experiences that are relevant to them personally - which is why, even in a globalised world, meeting local preference remains critical," states the PwC's 2015 global entertainment and media outlook.

    The report states that consumers have taken on board the proliferation of content and access options enabled by digital, which they are exploiting to seek more flexibility and freedom of choice in what, when, and how they consume. In making these choices, consumers are migrating to brands that combine relevance and convenience - attractive content, easy discovery, social community - with an inspiring, personalised experience, however it's delivered.

    "The clear direction of travel is toward digital - a fact underlined by Internet advertising's position as the fastest-growing segment of advertising through to 2019, overtaking global broadcast TV advertising," the report states. It shows the primary driver of digital advertising throughout the forecast period will be rapid rises in mobile and video Internet advertising.

    To avoid missing our marketing insights, register your business in the Biz4Afrika platform.

    Source: Biz4Afrika Kenya

    Biz4Afrika is a Microsoft community hub for small businesses and entrepreneurs in Africa. Biz4Afrika lets you cast your customer net wider, tell people about your business, and get helpful information and tips from experts. Small businesses can register, get their own personalised website, their own internet address, personalised email address, as well as offers from over 30 partners to help your business grow. Visit kenya.biz4afrika.com

    Go to: kenya.biz4afrika.com
    Let's do Biz