"Legacy Lifestyle was created to serve the niche market for a luxury rewards programme in South Africa and ultimately the continent," says Legacy Lifestyle's Mike Rowley.
"Our members are able to earn and redeem rewards across all sectors and categories from fashion and dining to spas and travel destinations. We chose to partner with Liberty and its 'Own Your life' Rewards programme because we believe in the programme and see value in it for our members. We have in excess of 450,000 members that are able to earn and redeem rewards at our partners. With Liberty on board, we can now extend our value for money offerings to our members with even more discounts and savings on the things they enjoy doing."
Liberty and Lifestyle Liberty's rewards members will be able to earn and redeem Lifestyle Rands at all Lifestyle brand partners, while Lifestyle will see benefit through membership growth from the partnership. It is a pillar of the new Liberty strategy to promote and activate all of its 2.5 million policyholders onto the Liberty Rewards platform.
"Legacy Lifestyle is a fully independent company, which has created a rewards programme with only likeminded affluent brands that share a similar level of brand equity, common customers and target market. Members are able to register for the rewards programme free (no sign up fees, registration fees or annual fees) and start earning rewards immediately. The programme is founded on the values of simplicity, transparency and integrity. It has been specially developed and created to have as few terms and conditions as possible and to remain easy to understand in terms of mechanism, and reward value, thus creating a simpler more elegant and attractive offering for members."
Rebecca Eliot, Managing Director of Liberty's Value Added Services and Rewards Business, says its customers can now expect a range of additional benefits including complimentary cinema or DStv Box Office movies, free parking at selected shopping malls, access match day tickets to support their favourite rugby teams or Cricket South Africa games and a 24-hour home emergency service.
"Over 50,000 members have already signed up to the 'Own your life' rewards programme and are saving up to R3000 a month by using all their discounts. By providing access to Lifestyle Rewards, Travel and Fitness Package benefits, we believe that we are assisting our customers to own their lives," concludes Eliot.
