iDidTht.com Craft Awards July 2018: Tapping into the archives to find an old gem

The Best of reel goes to… Lourens Van Rensburg for directing Mercedes Benz’s Return to Chapman’s Peak. This mini-documentary taps into the advertising archives to find an old gem and links it to the new to deliver a compelling product demonstration. Some people will remember the powerful message of the original ad, I must say this is just as riveting. The music also does a great job of keeping the suspense going, so well done! — Thulo

Merc_SClass_ReturnToChapmansPeak_Final from 7Films on Vimeo.

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Jessica Tennant  30 May 2018

Special mentions for the month also went to:

• NBL Daughter by Rio Allen from Bioscope Films, produced by the Video Cartel – Direction Craft
• Nelson Mandela Foundation / Philips #shavetoremember by Kim Geldenhuys from 0307 Films – Direction Craft

• MTN Laurie Kay Story by Jeana Theron from Darling films – Direction Craft

To view all the winners and entries visit iDidThtEditorial.com.

Every month iDidTht.com teams up with a top local creative director to award the best in film craft by leading production companies in South Africa. Find out how you can enter your work: bit.ly/2xRORKE