Nike was once again awarded as the Uber Cool Overall Brand, followed by Samsung and Adidas in 2nd and 3rd place respectively. Nike was also awarded as the Coolest Shoe/Footwear Brand, and the one with the Coolest Brand Slogan, Just Do It!
Now in its 14th year, the Sunday Times Generation Next Youth survey, in association with leading youth market specialists, HDI Youth Marketeers polls more than twelve thousand youths from around the country, across more than seventy categories, and is considered the leading barometer of what SA’s kids, teens and young adults find on-trend and aspirational.
Reardon Sanderson, GM group sales and marketing at Tiso Blackstar says: “The Sunday Times Generation Next survey is a great insight into how the youth perceive and attribute value to brands in a highly competitive market. It’s always important for brands to understand how a very switched-on youth segment makes decisions, as they’ll soon be the income-earners of tomorrow."
Geeeez... Youth influence spend of over R120 billion annually! Kids are expensive #GenNext2018 @ST_GenNext @HDIYouth
— Katlego Modipane (@TKModipane) June 14, 2018
He added: "The results can have a strong impact on the tactics and longer-term marketing strategies that brands put in place, and the Sunday Times recognises the very important role this survey plays for advertisers.”
Bongani Chinkanda, CEO of HDI Youth Marketeers, says the internet and social media are having increasing impact on SA’s youth, and the choices they make as consumers.In the past 60 seconds, 500 hours of video content have been uploaded on Youtube, 3.3 million Facebook posts have gone up, 29 million Whatsapp messages have been exchanged, and a total of 3.8 million Google searches made. This shows how digital has taken over in the past 14 years. With Google and Facebook the biggest digital media platforms in the world, it shows the importance of brands going digital and being intentional when reaching youth
Nike, Samsung, Adidas, Trace Urban, Top Gear, Whatsapp and Nivea were the only brands to achieve Coolest brand status in two or more categories of the survey.
Fifteen of the 74 categories surveyed saw new category winners from those in 2017. However, brands that continued to land favourably with SA’s youth, and hold on to the Coolest top spot in their respective categories included: Nike, FNB, Samsung, Mr Price, SAA, Colgate, Nestlé Hot Chocolate, Protea Hotels, TotalSports, DStv, Identity, Vodacom, Koo, Mercedes Benz, CNA, Engen, Sun City, Trace Urban, Cartoon Network, Pick ‘n Pay, MetroFM, Top Gear, McDonald’s, Spur, Red Bull Energy Drink, Doritos, Coca-Cola, Mugg & Bean, Always, Avon, WhatsApp, Tom & Jerry, Fifa, Magnum, Daily Sun, Dark & Lovely, University of Cape Town (UCT), Bic, Playgirl, Whiskers, Whatsapp, Dove, Nutella, Nivea, Rosebank College and Parmalat. The Sunday Times continues its run as the Coolest Weekly Newspaper.
Congratulations to all of our winners! It has been an amazing year #GenNext2018 pic.twitter.com/Uqyigi8Ae8
— ST_GenNext (@ST_GenNext) June 14, 2018
Only one new category was included in the 2018 survey, where Toys R Us came out as the Coolest Toy Store.
In the celebrity and entertainment categories, Kaizer Chiefs and Bafana Bafana soccer-star Siphiwe Tshabalala came out as the Coolest Local Sportsperson. Both MetroFM and the SABC drama, Uzalo, were again named as the Coolest Radio Station and Coolest TV Soap respectively. Black Coffee continued his reign as Coolest Local DJ, and Trevor Noah remains Coolest Local Male Celebrity and the Coolest Local TV Star.
Babes Wodumo was named Coolest Local Female Celebrity for the second year running.
Nasty C, who also performed at the Awards, was named Coolest Local Music Star.
The polling results and analyses across all categories will be published in a supplement accompanying the Sunday Times edition of 17 June 2018.
Headline partners for the 2018 Sunday Times Generation Next include Nedbank, Brand South Africa, and Kotex.
Results of the 2018 Sunday Times Generation Next Survey, conducted by HDI Youth Marketeers:
| Q1 Coolest Banks 2018 | 2017 | |
| 1 | FNB | FNB |
| 2 | Capitec Bank | Capitec Bank |
| 3 | Standard Bank | Standard Bank |
| 4 | Absa | Absa |
| 5 | Nedbank | Nedbank |
| 6 | African Bank | African Bank |
| 7 | Bidvest Bank | Bidvest Bank |
| 8 | Investec | Rand Merchant Bank |
| 9 | Rand Merchant Bank | al Baraka Bank |
| 10 | Other | Other |
| Q2 Coolest Cellphones 2018 | 2017 | |
| 1 | Samsung | Samsung |
| 2 | Apple iPhone | Apple iPhone |
| 3 | Huawei | Huawei |
| 4 | Hisense | Sony |
| 5 | Sony | Nokia |
| 6 | Nokia | Hisense |
| 7 | LG | Blackberry |
| 8 | Mobicel | LG |
| 9 | Blackberry | Mobicel |
| 10 | Other | Other |
| Q3 Coolest Clothing Stores 2018 | 2017 | |
| 1 | Mr Price | Mr Price |
| 2 | TotalSports | Sportscene |
| 3 | Sportscene | Edgars |
| 4 | Woolworths | Markham |
| 5 | Edgars | TotalSports |
| 6 | Markham | Woolworths |
| 7 | Cotton On | Identity |
| 8 | Identity | Truworths |
| 9 | Truworths | Cotton On |
| 10 | H&M | H&M |
| Q4 Coolest Domestic Airlines 2018 | 2017 | |
| 1 | SAA (South African Airways) | SAA (South African Airways) |
| 2 | Mango | Mango |
| 3 | BA (British Airways) | BA (British Airways) |
| 4 | Safair | kulula.com |
| 5 | kulula.com | Safair |
| 6 | Other | Other |
| Q5 Coolest Toothpaste 2018 | 2017 | |
| 1 | Colgate | Colgate |
| 2 | Aquafresh | Aquafresh |
| 3 | Sensodyne | Sensodyne |
| 4 | Oral-B | Oral-B |
| 5 | Closeup | Closeup |
| 6 | Mentadent P | Pepsodent |
| 7 | Pepsodent | Mentadent P |
| 8 | Other | Other |
| Q6 Coolest Clothing Brands 2018 | 2017 | |
| 1 | Adidas | Nike |
| 2 | Nike | Adidas |
| 3 | Gucci | Redbat |
| 4 | Puma | Jordan |
| 5 | Redbat | Guess |
| 6 | Lacoste | Puma |
| 7 | Guess | Uzzi |
| 8 | Jordan | Gucci |
| 9 | Versace | Identity |
| 10 | Polo | Lacoste |
| Q7 Coolest Dairy Drinks 2018 | 2017 | |
| 1 | Nestlé Hot Chocolate | Nestlé Hot Chocolate |
| 2 | Milo | UltraMel Custard |
| 3 | Tropika | Milo |
| 4 | UltraMel Custard | Tropika |
| 5 | Yogi Sip | Yogi Sip |
| 6 | Steri Stumpie | Steri Stumpie |
| 7 | Super M | Super M |
| 8 | Nesquik | Mayo |
| 9 | Mayo | Nesquik |
| 10 | Parmalat Everfresh | Clover MMMilk Vanilla |
| Q8 Coolest Hotel Groups 2018 | 2017 | |
| 1 | Protea Hotels | Protea Hotels |
| 2 | Sun International | Sun International |
| 3 | Hilton Hotels & Resorts | Hilton Hotels & Resorts |
| 4 | Tsogo Sun | City Lodge/Town Lodge/Road Lodge |
| 5 | City Lodge/Town Lodge/Road Lodge | Tsogo Sun |
| 6 | InterContinental Hotels & Resorts | Radisson Blu |
| 7 | Radisson | Orion |
| 8 | Other | Other |
| Q9 Coolest Brand Slogans 2018 | 2017 | |
| 1 | Just do it (Nike) | Just do it (Nike) |
| 2 | I'm lovin' it (McDonald's) | I'm lovin' it (McDonald's) |
| 3 | All in (Adidas) | All in (Adidas) |
| 4 | A taste for life (Spur) | A taste for life (Spur) |
| 5 | So good (KFC) | So good (KFC) |
| 6 | Have a break, have a Kit Kat (Kit Kat) | Have a break, have a Kit Kat (Kit Kat) |
| 7 | Forever Faster (Puma) | The power is in your hands (Cell C) |
| 8 | Open Happiness (Coca-Cola) | Enjoy every moment (Wimpy) |
| 9 | Life's Good (LG) | Forever Faster (Puma) |
| 10 | Moving Forward (Standard Bank) | make.believe (Sony) |
| Q10 Coolest Shopping Malls 2018 | 2017 | |
| 1 | Mall of Africa | Sandton City |
| 2 | Sandton City | Mall of Africa |
| 3 | Gateway Theatre of Shopping | Gateway Theatre of Shopping |
| 4 | V&A Waterfront | V&A Waterfront |
| 5 | The Pavilion | Rosebank Mall |
| 6 | Canal Walk | Canal Walk |
| 7 | Mall of the South | The Pavilion |
| 8 | Rosebank Mall | Mall of the South |
| 9 | Eastgate Shopping Centre | Maponya Mall |
| 10 | Galleria Mall | N1 City Mall |
| Q11 Coolest Footwear/shoe store 2018 | 2017 | |
| 1 | TotalSports | TotalSports |
| 2 | Sportscene | Sportscene |
| 3 | Spitz | Spitz |
| 4 | Studio 88 | Studio 88 |
| 5 | Tekkie Town | Edgars |
| 6 | Edgars | Tekkie Town |
| 7 | Shoe City | Shoe City |
| 8 | Foot Gear | Rage |
| 9 | Rage | Foot Gear |
| 10 | Other | Other |
| Q12 Coolest Companies 2018 | 2017 | |
| 1 | DStv | DStv |
| 2 | BMW | BMW |
| 3 | Nike | Apple |
| 4 | Apple | Samsung |
| 5 | Samsung | Nike |
| 6 | ||
| 7 | Coca-Cola | Woolworths |
| 8 | Woolworths | Coca-Cola |
| 9 | Pick n Pay | Microsoft |
| 10 | Microsoft | KFC |
| Q13 Coolest South African Fashion Brands 2018 | 2017 | |
| 1 | Identity | Identity |
| 2 | Redbat | Uzzi |
| 3 | Uzzi | LEGiT |
| 4 | LEGiT | LTD |
| 5 | LTD | Black Coffee |
| 6 | Black Coffee | Ackermans |
| 7 | Jet | Jet |
| 8 | David Tlale | Red |
| 9 | Ama Kip Kip | Cashtime |
| 10 | Maxhosa | David Tlale |
| Q14 Coolest Telecomms Providers 2018 | 2017 | |
| 1 | Vodacom | Vodacom |
| 2 | Cell C | Cell C |
| 3 | Telkom/Telkom Mobile (8ta) | MTN |
| 4 | MTN | Telkom/Telkom Mobile (8ta) |
| 5 | Virgin Mobile | Virgin Mobile |
| 6 | Other | Other |
| Q15 Coolest Tinned Food 2018 | 2017 | |
| 1 | Koo | Koo |
| 2 | All Gold | All Gold |
| 3 | Lucky Star | Lucky Star |
| 4 | Bull Brand | Bull Brand |
| 5 | Rhodes | Rhodes |
| 6 | John West | John West |
| 7 | Saldanha | Saldanha |
| 8 | Other | Other |
| Q16 Coolest Ultra Luxury Motor Vehicles 2018 | 2017 | |
| 1 | Lamborghini | Lamborghini |
| 2 | Ferrari | Ferrari |
| 3 | Bugatti | Bugatti |
| 4 | Porsche | Rolls-Royce |
| 5 | Rolls-Royce | Porsche |
| 6 | Aston Martin | Aston Martin |
| 7 | Bentley | Bentley |
| 8 | Maserati | Pagani Zonda |
| 9 | Other | Other |
| Q17 Coolest Motor Vehicles 2018 | 2017 | |
| 1 | Mercedes-Benz | Mercedes-Benz |
| 2 | BMW | BMW |
| 3 | Range Rover | Audi |
| 4 | Audi | Range Rover |
| 5 | Jaguar | Jaguar |
| 6 | Volkswagen | Volkswagen |
| 7 | Jeep | Jeep |
| 8 | Mini Cooper | Mini Cooper |
| 9 | Land Rover | Toyota |
| 10 | Toyota | Land Rover |
| Q18 Coolest Stationery Store 2018 | 2017 | |
| 1 | CNA | CNA |
| 2 | Game | Game |
| 3 | Checkers | Waltons |
| 4 | Pick n Pay | Pick n Pay |
| 5 | Waltons | Checkers |
| 6 | PNA | PNA |
| 7 | Pep | Pep |
| 8 | Other | Other |
| Q19 Coolest Petrol Stations 2018 | 2017 | |
| 1 | Engen | Engen |
| 2 | Shell | Caltex |
| 3 | Caltex | Shell |
| 4 | Total | Total |
| 5 | BP | BP |
| 6 | Sasol | Sasol |
| 7 | Other | Other |
| Q20 Coolest Local Entertainment Places 2018 | 2017 | |
| 1 | Sun City | Sun City |
| 2 | Gold Reef City | Gold Reef City |
| 3 | uShaka Marine World | uShaka Marine World |
| 4 | The National Zoo | Carnival City |
| 5 | Carnival City | The National Zoo |
| 6 | GrandWest Casino | Montecasino |
| 7 | Montecasino | Gateway Theatre of Shopping |
| 8 | Gateway Theatre of Shopping | GrandWest Casino |
| 9 | Ster Kinekor | Ratanga Junction Theme Park |
| 10 | Bounce | Suncoast Casino |
| Q21 Coolest Console/Computer Games 2018 | 2017 | |
| 1 | Fifa | Fifa |
| 2 | Grand Theft Auto (GTA) | Grand Theft Auto (GTA) |
| 3 | Subway Surfers | Subway Surfers |
| 4 | Need for Speed | Need for Speed |
| 5 | Candy Crush Saga | Candy Crush Saga |
| 6 | Call of Duty | Call of Duty |
| 7 | God of War | WWE |
| 8 | Minecraft | The Sims |
| 9 | The Sims | Pac-Man |
| 10 | Super Mario | Minecraft |
| Q22 Coolest Hi-Tech Gadgets 2018 | 2017 | |
| 1 | Apple iPhone | Xbox |
| 2 | Xbox | Apple iPhone |
| 3 | Playstation | Playstation |
| 4 | Samsung Galaxy Tab | Samsung Galaxy Tab |
| 5 | Computer / Laptop | Apple iPad |
| 6 | Apple iPad | Hoverboard |
| 7 | Cellphone | Cellphone |
| 8 | Hoverboard | Computer |
| 9 | TV | PSP |
| 10 | PSP (Playstation Portable) | Apple iPod |
| Q23 Coolest Computer Brands 2018 | 2017 | |
| 1 | Samsung | Samsung |
| 2 | Apple Mac | Apple Mac |
| 3 | Hisense | Sony |
| 4 | Microsoft | Microsoft |
| 5 | Lenovo | Lenovo |
| 6 | Sony | LG |
| 7 | HP | HP |
| 8 | LG | Hisense |
| 9 | Dell | Acer |
| 10 | Acer | Dell |
| Q24 Coolest Weekly Newspapers 2018 | 2017 | |
| 1 | Sunday Times | Sunday Times |
| 2 | Sunday Sun | City Press |
| 3 | City Press | Sunday Sun |
| 4 | Soccer Laduma | Soccer Laduma |
| 5 | Sunday World | Sunday World |
| 6 | Saturday Star | Rapport |
| 7 | Rapport | Sondag |
| 8 | Sunday Tribune | Sunday Tribune |
| 9 | Other | Other |
| Q25 Coolest Ice-Creams 2018 | 2017 | |
| 1 | Magnum | Magnum |
| 2 | Oreo | Oreo |
| 3 | Nestle Bar-One | Nestle Bar-One |
| 4 | Cornetto | Cornetto |
| 5 | Nestle Country Fresh | Nestle King Cone |
| 6 | Polar Ice Cream | Nestle Country Fresh |
| 7 | Nestle King Cone | Ola Paddle Pop |
| 8 | Ola Paddle Pop | Nestle Farmhouse |
| 9 | Nestle Farmhouse | Polar |
| 10 | Other | Other |
| Q26 Coolest Daily Newspapers 2018 | 2017 | |
| 1 | Daily Sun | Daily Sun |
| 2 | Daily News | Daily News |
| 3 | Times Live | The Times |
| 4 | The Daily Voice | The Voice |
| 5 | The Citizen | The Star |
| 6 | The Star | Sowetan |
| 7 | Die Burger | The Citizen |
| 8 | New Age | New Age |
| 9 | The Mercury | Die Burger |
| 10 | The Sowetan | The Mercury |
| Q27 Coolest TV Channels 2018 | 2017 | |
| 1 | TRACE Urban (DStv 325) | TRACE Urban (DStv 325) |
| 2 | Cartoon Network (DStv 301) | Cartoon Network (DStv 301) |
| 3 | SuperSport (DStv 200-238) | Disney Channel (DStv 303) |
| 4 | Mzansi Magic (DStv 161) | Mzansi Magic (DStv 161) |
| 5 | Disney Channel (DStv 303) | SuperSport (DStv 200-221) |
| 6 | Nickelodeon (DStv 305) | MTV Base (DStv 322) |
| 7 | M-Net (DStv 101) | Disney XD (DStv 304) |
| 8 | Channel O (DStv 320) | M-Net (DStv 101) |
| 9 | Disney XD (DStv 304) | Nickelodeon (DStv 305) |
| 10 | SABC 1 | Vuzu (DStv 116) |
| Q28 Coolest TV Music Channels 2018 | 2017 | |
| 1 | TRACE Urban (DStv 325) | TRACE Urban (DStv 325) |
| 2 | Channel O (DStv 320) | Channel O (DStv 320) |
| 3 | MTV Base (DStv 322) | MTV Base (DStv 322) |
| 4 | TRACE Africa (DStv 326) | MTV (DStv 130) |
| 5 | MTV (DStv 130) | TRACE Africa (DStv 326) |
| 6 | Mzanzi Magic Music (DStv 321) | Mzanzi Magic Music (DStv 321) |
| 7 | One Gospel (DStv 331) | One Gospel (DStv 331) |
| 8 | Soundcity (DStv 327) | VH1 Classic (DStv 323) |
| 9 | Other | Other |
| Q29 Coolest TV Programmes/series 2018 | 2017 | |
| 1 | Ridiculousness | Ridiculousness |
| 2 | K.C. Undercover | K.C. Undercover |
| 3 | The Vampire Diaries | The Vampire Diaries |
| 4 | The Flash | The Big Bang Theory |
| 5 | The Big Bang Theory | The Flash |
| 6 | Lockdown | Pretty Little Liars |
| 7 | Teen Wolf | Game of Thrones |
| 8 | Game of Thrones | Teen Wolf |
| 9 | How to Get Away with Murder | NCIS |
| 10 | NCIS | Supergirl |
| Q30 Coolest Community Programmes 2018 | 2017 | |
| 1 | Khumbul'ekhaya | Save the Rhino |
| 2 | Speak Out | Add Hope (KFC) |
| 3 | Add Hope (KFC) | Soul City |
| 4 | Save the Rhino | Khumbul'ekhaya |
| 5 | Soul Buddyz | Soul Buddyz |
| 6 | Soul City | loveLife |
| 7 | LoveLife | 100% Youth |
| 8 | Supersport Let's Play Initiative | Gift of the Givers Foundation |
| 9 | Boys and Girls Clubs of South Africa | Brothers for Life |
| 10 | Neighbourhood Watch SA | Feed the Needy Foundation |
| Q31 Coolest Cartoon Shows 2018 | 2017 | |
| 1 | The Regular Show | Tom and Jerry |
| 2 | Tom and Jerry | The Regular Show |
| 3 | Mr. Bean (animation) | Dragon Ball Z |
| 4 | Teen Titans | Sofia the First |
| 5 | Sofia the First | Teen Titans |
| 6 | Dragon Ball Z | The Simpsons |
| 7 | The Simpsons | Spongebob Squarepants |
| 8 | Spongebob Squarepants | Naruto |
| 9 | Lab Rats | Mr. Bean (animation) |
| 10 | Phineas & Ferb | Phineas & Ferb |
| Q32 Coolest TV Soaps 2018 | 2017 | |
| 1 | Uzalo | Uzalo |
| 2 | The Queen | Empire |
| 3 | 7de Laan | Skeem Saam |
| 4 | IsiBaya | 7de Laan |
| 5 | Empire | IsiBaya |
| 6 | Skeem Saam | Generations - The Legacy |
| 7 | Generations - The Legacy | The Queen |
| 8 | Scandal | Isidingo |
| 9 | The Bold & the Beautiful | Muvhango |
| 10 | Rhythm City | The Bold & the Beautiful |
| Q33 Coolest Kids TV Channels 2018 | 2017 | |
| 1 | Cartoon Network (DStv 301) | Cartoon Network (DStv 301) |
| 2 | Nickelodeon (DStv 305) | Disney (DStv 303) |
| 3 | Disney (DStv 303) | Disney XD (DStv 304) |
| 4 | Disney XD (DStv 304) | Nickelodeon (DStv 305) |
| 5 | Boomerang (DStv 302) | Boomerang (DStv 302) |
| 6 | Disney Junior (DStv 309) | Disney Junior (DStv 309) |
| 7 | NickToons (DStv 308) | NickToons (DStv 308) |
| 8 | eToons (DStv 311 and eTV) | YoTV (SABC 1) |
| 9 | JimJam (DStv 310) | Craz-e (eTV) |
| 10 | Nick Jr. (DStv 307) | JimJam (DStv 310) |
| Q34 Coolest Reality TV Shows 2018 | 2017 | |
| 1 | Idols SA | Idols SA |
| 2 | Wipeout | Cake Boss |
| 3 | Cake Boss | Wipeout |
| 4 | SA's Got Talent | SA's Got Talent |
| 5 | Our Perfect Wedding | Our Perfect Wedding |
| 6 | Keeping up with the Kardashians | Big Brother |
| 7 | Date My Family | Keeping up with the Kardashians |
| 8 | Survivor | Fear Factor |
| 9 | Steve Harvey | Survivor |
| 10 | The Ellen DeGeneres Show | Zaziwa |
| Q35 Coolest Music Store/website/streaming 2018 | 2017 | |
| 1 | YouTube | Google Play Store |
| 2 | Google Play Store | iTunes/ Apple music |
| 3 | iTunes/ Apple music | Musica |
| 4 | Musica | Youtube2mp3 |
| 5 | Joox | Tubidy |
| 6 | Tubidy | Game |
| 7 | MP3 Juices | Mp3 Skull |
| 8 | Youtube2mp3 | MP3 Juices |
| 9 | SoundCloud | Waptrick |
| 10 | Mp3 Skull | Zamob |
| Q36 Coolest Radio Stations 2018 | 2017 | |
| 1 | Metro FM | Metro FM |
| 2 | Ukhozi FM | 5FM |
| 3 | 5FM | Umhlobo Wenene FM |
| 4 | East Coast Radio | Ukhozi FM |
| 5 | 947 (Highveld) | East Coast Radio |
| 6 | Umhlobo Wenene FM | Lesedi FM |
| 7 | Jacaranda | 94.7 (Highveld) |
| 8 | Lesedi FM | Jacaranda |
| 9 | KFM | YFM |
| 10 | Good Hope FM | KFM |
| Q37 Coolest Female Magazines 2018 | 2017 | |
| 1 | You | Drum |
| 2 | Drum | You |
| 3 | True Love | True Love |
| 4 | Move! | Drama |
| 5 | People | TeenZone |
| 6 | Top Gear | Move! |
| 7 | TeenZone | Top Gear |
| 8 | Car | Home Choice |
| 9 | Glamour | People |
| 10 | Destiny | Cosmopolitan |
| Q37 Coolest Male Magazines 2018 | 2017 | |
| 1 | Top Gear | Top Gear |
| 2 | Car | Car |
| 3 | Speed & Sound | Speed & Sound |
| 4 | Drum | Drum |
| 5 | You | You |
| 6 | Move! | Men's Health |
| 7 | True Love | Drama |
| 8 | People | Move! |
| 9 | TeenZone | True Love |
| 10 | Hype | People |
| Q38 Coolest Breakfast Cereals 2018 | 2017 | |
| 1 | Kellogg's Corn Flakes | Nestlé Milo |
| 2 | Nestlé Milo | Kellogg's Corn Flakes |
| 3 | Kellogg's Coco Pops | Kellogg's Coco Pops |
| 4 | Jungle Oats | Jungle Oats |
| 5 | Nestle Bar-One | Bar-One |
| 6 | Bokomo Weet Bix | ProNutro |
| 7 | Kellogg's Rice Krispies | Bokomo Weet Bix |
| 8 | FutureLife | FutureLife |
| 9 | Kellogg's All Bran Flakes | Kellogg's Rice Krispies |
| 10 | Bokomo ProNutro | Kellogg's All Bran Flakes |
| Q39 Coolest International Celebrities 2018 | 2017 | |
| 1 | Cristiano Ronaldo | Cristiano Ronaldo |
| 2 | Lionel Messi | Chris Brown |
| 3 | Nicki Minaj | Lionel Messi |
| 4 | Cardi B | Rihanna |
| 5 | Chris Brown | Beyonce |
| 6 | Vin Diesel | Drake |
| 7 | Drake | Nicki Minaj |
| 8 | Rihanna | Kevin Hart |
| 9 | Beyonce | Will Smith |
| 10 | Dwayne Johnson (The Rock) | Adele |
| Q40 Coolest Local Screen/TV Star 2018 | 2017 | |
| 1 | Trevor Noah | Trevor Noah |
| 2 | Leon Schuster | Pearl Thusi |
| 3 | Pearl Thusi | Minnie Dlamini |
| 4 | Somizi Mhlongo | Jessica Nkosi |
| 5 | Nomzamo Mbatha | Pearl Modiadie |
| 6 | Jessica Nkosi | Somizi Mhlongo |
| 7 | Minnie Dlamini | Amanda du-Pont |
| 8 | Pearl Modiadie | Boity Thulo |
| 9 | Connie Ferguson | Nomzamo Mbatha |
| 10 | Boity Thulo | Bonang Matheba |
| Q41 Coolest Grocery Stores 2018 | 2017 | |
| 1 | Pick n Pay | Pick n Pay |
| 2 | Woolworths Food | Woolworths Food |
| 3 | Checkers | Checkers |
| 4 | Spar | Spar |
| 5 | Game | Shoprite |
| 6 | Shoprite | Game |
| 7 | Food Lovers Market | Makro |
| 8 | Makro | Food Lovers Market |
| 9 | Fruit & Veg City | Fruit & Veg City |
| 10 | Cambridge Food | Kit Kat Cash & Carry |
| Q42 Coolest Fast Food Places 2018 | 2017 | |
| 1 | McDonald's | McDonald's |
| 2 | KFC | KFC |
| 3 | Nando's | Debonairs |
| 4 | Burger King | Nando's |
| 5 | Debonairs | Burger King |
| 6 | Steers | Steers |
| 7 | Roman's Pizza | Roman's Pizza |
| 8 | Chicken Licken | Wimpy |
| 9 | Wimpy | Chicken Licken |
| 10 | Domino's Pizza | Hungry Lion |
| Q43 Coolest Eat Out Places 2018 | 2017 | |
| 1 | Spur | Spur |
| 2 | Nando's | Nando's |
| 3 | Mugg & Bean | Wimpy |
| 4 | Wimpy | Mugg & Bean |
| 5 | RocoMamas | Ocean Basket |
| 6 | Ocean Basket | RocoMamas |
| 7 | John Dory's | Panarottis |
| 8 | Panarottis | John Dory's |
| 9 | Mike's Kitchen | Primi Piatti |
| 10 | Galito's | Dros |
| Q44 Coolest Energy Products 2018 | 2017 | |
| 1 | Red Bull Energy Drink | Red Bull Energy Drink |
| 2 | Powerade | Powerade |
| 3 | Monster Energy | Monster Energy |
| 4 | Energade | Energade |
| 5 | Dragon Energy Drink | Dragon Energy Drink |
| 6 | Play Energy Drink | Play Energy Drink |
| 7 | Reboost Energy Drink | Lucozade |
| 8 | Lucozade | Score Energy Drink |
| 9 | Score Energy Drink | Jungle Energy Bar |
| 10 | Jungle Energy Bar | Energizer Energy Drink |
| Q45 Coolest Snacks 2018 | 2017 | |
| 1 | Doritos | Doritos |
| 2 | Lay's | Lay's |
| 3 | Oreo | Simba Chips |
| 4 | Simba Chips | Oreo |
| 5 | Pringles | Pringles |
| 6 | Nik Naks | Nik Naks |
| 7 | Fritos | Jumping Jack Popcorn |
| 8 | Jungle Energy Bar | Fritos |
| 9 | Go-Slo's Naks | Bakers Mini Cheddars |
| 10 | Bakers Mini Cheddars | Willards Cheese Curls |
| Q46 Coolest Cold Drinks 2018 | 2017 | |
| 1 | Coca-Cola | Coca-Cola |
| 2 | Appletiser | Appletiser |
| 3 | Fanta | Fanta |
| 4 | Sprite | Sprite |
| 5 | Iron Brew | Iron Brew |
| 6 | Twist | Twist (Lemon Twist) |
| 7 | Sparletta Creme Soda | Sparletta Creme Soda |
| 8 | Stoney Ginger Beer | Stoney Ginger Beer |
| 9 | Pepsi | Pepsi |
| 10 | Coo-ee | Sparletta Sparberry |
| Q47 Coolest Universities 2018 | 2017 | |
| 1 | University of Cape Town (UCT) | University of Cape Town (UCT) |
| 2 | University of Johannesburg (UJ) | University of Johannesburg (UJ) |
| 3 | Unisa | Unisa |
| 4 | University of KwaZulu-Natal (UKZN) | University of Witwatersrand (WITS) |
| 5 | University of Witwatersrand (WITS) | University of Pretoria (TUKS) |
| 6 | Durban University of Technology | University of KwaZulu-Natal (UKZN) |
| 7 | University of Pretoria (TUKS) | Stellenbosch University (Maties) |
| 8 | Stellenbosch University (Maties) | Durban University of Technology |
| 9 | University of Western Cape (UWC) | Nelson Mandela Metropolitan University |
| 10 | University of The Free State | University of Western Cape (UWC) |
| Q48 Coolest Sweets 2018 | 2017 | |
| 1 | Pin Pop | Jelly Tots |
| 2 | Jelly Tots | Pin Pop |
| 3 | Smarties | Maynards Wine Gums |
| 4 | Mentos | Smarties |
| 5 | Fizzer | Maynards Jelly Babies |
| 6 | Maynards Jelly Babies | Astros |
| 7 | Yogueta | Yogueta |
| 8 | Maynards Wine Gums | Fizzer |
| 9 | Smoothies | Smoothies |
| 10 | Halls | Mentos |
| Q49 Coolest Chocolates 2018 | 2017 | |
| 1 | Ferrero Rocher | Bar-One |
| 2 | Bar-One | Ferrero Rocher |
| 3 | Lindt Lindor | Kit Kat |
| 4 | Kit Kat | Lindt Lindor |
| 5 | Lunch Bar | Aero |
| 6 | Aero | Lunch Bar |
| 7 | Cadbury Dairymilk | Cadbury Dairymilk |
| 8 | PS Bar | 5 Star |
| 9 | Cadbury Oreo Bubbly | Cadbury Bubbly |
| 10 | 5 Star | Milky Bar |
| Q50 Coolest Coffee Shops 2018 | 2017 | |
| 1 | Mugg & Bean | Mugg & Bean |
| 2 | McDonald's McCafe | McDonald's McCafe |
| 3 | Wimpy | Wimpy |
| 4 | Spur | Spur |
| 5 | Starbucks | Cappuccino's |
| 6 | Cappuccino's | Starbucks |
| 7 | Woolworths Cafe | Woolworths Cafe |
| 8 | Dunkin' Donuts | News Cafe |
| 9 | Wild Bean Cafe | Dunkin' Donuts |
| 10 | News café | Fego Caffe |
| Q51 Coolest Animated Brands or Entertainment Characters 2018 | 2017 | |
| 1 | Tom and Jerry | Tom and Jerry |
| 2 | Minions | Minions |
| 3 | SpongeBob SquarePants | SpongeBob SquarePants |
| 4 | Smurfs | Smurfs |
| 5 | Mr. Bean (animation) | Sofia the First |
| 6 | Mordecai | Rigby |
| 7 | Rigby | Mr. Bean (animation) |
| 8 | Sofia the First | Mordecai |
| 9 | Goku | Goku |
| 10 | Spiderman | Spiderman |
| Q52 Coolest Chewing Gum 2018 | 2017 | |
| 1 | Stimorol | Orbit |
| 2 | Orbit | Stimorol |
| 3 | Infinity (Stimorol) | Infinity (Stimorol) |
| 4 | Chappies | Chappies |
| 5 | Mentos | Clorets |
| 6 | Clorets | Mentos |
| 7 | Airwaves | Airwaves |
| 8 | Dentyne | Dentyne |
| 9 | Big Time | Dubble Bubble |
| 10 | Beechies | Big Time |
| Q53 Coolest Stationery 2018 | 2017 | |
| 1 | Bic | Bic |
| 2 | Staedtler | Staedtler |
| 3 | Pritt | Pritt |
| 4 | Pilot | Marlin |
| 5 | Marlin | Penflex |
| 6 | Penflex | Pilot |
| 7 | Croxley | Parker |
| 8 | Tipp-Ex | Tipp-Ex |
| 9 | Other | Other |
| Q54 Coolest Male Deodorants 2018 | 2017 | |
| 1 | Nivea Men | Playboy |
| 2 | Playboy | English Blazer |
| 3 | English Blazer | Axe |
| 4 | Axe | Adidas |
| 5 | Boss by Hugo Boss | Hugo Boss |
| 6 | Adidas | Nivea |
| 7 | Shield | Old Spice |
| 8 | Old Spice | Shield |
| 9 | Brut | Brut |
| 10 | Dove | Dove |
| Q55 Coolest Female Deodrants 2018 | 2017 | |
| 1 | Playgirl | Playgirl |
| 2 | Avon | Avon |
| 3 | Adidas | Pink Happiness |
| 4 | Nivea | Adidas |
| 5 | Dove | Nivea |
| 6 | Pink Happiness | Dove |
| 7 | Yardley | Yardley |
| 8 | Shield | Hoity Toity |
| 9 | Shower To Shower | Revlon |
| 10 | Hoity Toity | Shield |
| Q56 Coolest Pet Food 2018 | 2017 | |
| 1 | Whiskers | Whiskers |
| 2 | Husky | Husky |
| 3 | Boss | Boss |
| 4 | Bob Martin | Bob Martin |
| 5 | Pedigree | Pedigree |
| 6 | Dogmor | Dogmor |
| 7 | Bobtail | Bobtail |
| 8 | Montego | Montego |
| 9 | Epol | Epol |
| 10 | Other | Other |
| Q57 Coolest Feminine Hygiene Products 2018 | 2017 | |
| 1 | Always | Always |
| 2 | Kotex | Kotex |
| 3 | Stayfree | Stayfree |
| 4 | Lil-Lets | Lil-Lets |
| 5 | Comfitex | Lifestyle |
| 6 | Libresse | Libresse |
| 7 | GynaeGuard | Tampax |
| 8 | Femagene | GynaeGuard |
| 9 | Other | Other |
| Q58 Coolest Specialist Health, Beauty, & Accessory Stores 2018 | 2017 | |
| 1 | Dis-Chem | Clicks |
| 2 | Clicks | Woolworths |
| 3 | Woolworths | Avon |
| 4 | Edgars | Dis-Chem |
| 5 | Avon | American Swiss |
| 6 | American Swiss | Edgars (Red Square) |
| 7 | The Body Shop | Body Shop |
| 8 | Foschini | Mac store |
| 9 | Mac store | Beauty Zone |
| 10 | Lovisa | Lovisa |
| Q59 Coolest Make-Up Brands 2018 | 2017 | |
| 1 | Avon | Avon |
| 2 | Revlon | Revlon |
| 3 | Pond's | Mac |
| 4 | MAC | L'Oreal |
| 5 | L'Oreal | Elizabeth Arden |
| 6 | Yardley | Yardley |
| 7 | Elizabeth Arden | Estee Lauder |
| 8 | Maybelline | Justine |
| 9 | Black Opal | Bobbi Brown |
| 10 | Kylie Cosmetics by Kylie Jenner | Maybelline |
| Q60 Coolest Social Media Platforms 2018 | 2017 | |
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | YouTube | YouTube |
| 5 | Google+ | |
| 6 | Snapchat | Google+ |
| 7 | Snapchat | |
| 8 | BBM | BBM |
| 9 | Skype | Musical.ly |
| 10 | We Chat | We Chat |
| Q61 Coolest Soap Bars 2018 | 2017 | |
| 1 | Dove | Dove |
| 2 | Lux | Lux |
| 3 | Protex | Protex |
| 4 | Nivea | Dettol |
| 5 | Dettol | Nivea |
| 6 | Lifebouy | Lifebouy |
| 7 | Johnson's & Johnson's | Sunlight |
| 8 | Sunlight | Johnson's & Johnson's |
| 9 | Savlon | Savlon |
| 10 | Gentle Magic | Palmolive |
| Q62 Coolest Haircare Products 2018 | 2017 | |
| 1 | Dark & Lovely | Dark & Lovely |
| 2 | Nivea | TRESemme |
| 3 | Avon | Head & Shoulders |
| 4 | Head & Shoulders | Avon |
| 5 | Dove | Dove |
| 6 | Tresemme | Sofn'free |
| 7 | Easy Waves | Amla Oil |
| 8 | Sofn'free | L'Oreal |
| 9 | L'Oreal | Revlon |
| 10 | Revlon | Easy Waves |
| Q63 Coolest Spread/Sauce 2018 | 2017 | |
| 1 | Nutella | Nutella |
| 2 | Nando's Sauces | Nando's Sauces |
| 3 | Rama Margarine | Steer's Sauces |
| 4 | Black Cat Peanut Butter | All Gold Tomato Sauce |
| 5 | Melrose Cheese Spread | Melrose Cheese Spread |
| 6 | All Gold Tomato Sauce | Black Cat Peanut Butter |
| 7 | Steer's Sauces | Rama Margarine |
| 8 | Yum Yum | Stork Margarine |
| 9 | Flora Margarine | Flora Margarine |
| 10 | Stork Margarine | Marmite |
| Q64 Coolest Cellphone Applications 2018 | 2017 | |
| 1 | ||
| 2 | ShareIt | |
| 3 | ||
| 4 | YouTube | |
| 5 | ShareIt | YouTube |
| 6 | Snapchat | Google Play |
| 7 | ||
| 8 | Candy Camera | Apple app store |
| 9 | Google Play | Snapchat |
| 10 | Facebook Messenger | Candy Crush Saga |
| Q65 Coolest Local Sportperson 2018 | 2017 | |
| 1 | Simphiwe Tshabalala | AB de Villiers |
| 2 | Wayde Van Niekerk | Wayde Van Niekerk |
| 3 | AB de Villiers | Simphiwe Tshabalala |
| 4 | Itumeleng Khune | Chad Le Clos |
| 5 | Caster Semenya | Itumeleng Khune |
| 6 | Chad Le Clos | Caster Semenya |
| 7 | Percy Tau | Andile Jali |
| 8 | Oscar Pistorius | Hashim Amla |
| 9 | Kagiso Rabada | Bryan Habana |
| 10 | Benni McCarthy | Oscar Pistorius |
| Q66 Coolest Local DJ (radio or club) 2018 | 2017 | |
| 1 | Black Coffee | Black Coffee |
| 2 | Prince Kaybee | DJ Fresh |
| 3 | DJ Fresh | Heavy-K |
| 4 | DJ Tira | DJ Tira |
| 5 | DJ Zinhle | DJ Zinhle |
| 6 | Heavy-K | DJ Bongz |
| 7 | DJ Speedsta | Euphonik |
| 8 | DJ Kent | DJ Speedsta |
| 9 | Euphonik | DJ Kent |
| 10 | DJ Cleo | Darren Whackhead" Simpson" |
| Q67 Coolest Local Male Celebrities 2018 | 2017 | |
| 1 | Trevor Noah | Trevor Noah |
| 2 | Nasty C | Nasty C |
| 3 | Kwesta | Emtee |
| 4 | Cassper Nyovest | AKA |
| 5 | AKA | Cassper Nyovest |
| 6 | Black Coffee | Black Coffee |
| 7 | Emtee | Micasa |
| 8 | Sjava ka Jama | A-Reece |
| 9 | Riky Rick | DJ Fresh |
| 10 | DJ Fresh | Riky Rick |
| Q68 Coolest Local Female Celebrities 2018 | 2017 | |
| 1 | Babes Wodumo | Babes Wodumo |
| 2 | Amanda Black | Fifi Cooper |
| 3 | Lady Zamar | Minnie Dlamini |
| 4 | Minnie Dlamini | Pearl Thusi |
| 5 | Pearl Thusi | Lira |
| 6 | Fifi Cooper | Jessica Nkosi |
| 7 | Boity Thulo | Boity Thulo |
| 8 | Lira | DJ Zinhle |
| 9 | Charlize Theron | Jeannie D |
| 10 | Connie Ferguson | Nomzamo Mbatha |
| Q69 Coolest Local Music Stars (Band or Person) 2018 | 2017 | |
| 1 | Nasty C | AKA |
| 2 | Cassper Nyovest | Nasty C |
| 3 | AKA | Cassper Nyovest |
| 4 | Mi Casa | Black Coffee |
| 5 | Babes Wodumo | Babe Wodumo |
| 6 | Black Coffee | Emtee |
| 7 | Kwesta | Mi Casa |
| 8 | Amanda Black | The Soil |
| 9 | The Soil | Black Motion |
| 10 | Emtee | Riky Rick |
| Q70 Coolest Shoe/Footwear Brands 2018 | 2017 | |
| 1 | Nike | Nike |
| 2 | Adidas | Adidas |
| 3 | Vans | Jordan |
| 4 | Gucci | Carvela |
| 5 | Lacoste | Converse |
| 6 | Converse | Puma |
| 7 | Jordan | Timberland |
| 8 | Puma | Lacoste |
| 9 | Carvela | Vans |
| 10 | Timberland | Guess |
| Q71 Coolest Brand Overall 2018 | 2017 | |
| 1 | Nike | Nike |
| 2 | Samsung | Adidas |
| 3 | Adidas | Samsung |
| 4 | Apple | Apple |
| 5 | Coca-Cola | BMW |
| 6 | BMW | Mr Price |
| 7 | Lacoste | Jordan |
| 8 | Vans | Guess |
| 9 | Versace | Lacoste |
| 10 | Puma | Coca-Cola |
| Q72 Coolest Skincare Products 2018 | 2017 | |
| 1 | Nivea | Nivea |
| 2 | Dove | Dove |
| 3 | Vaseline | Avon |
| 4 | Avon | Pond's |
| 5 | Lux | Vaseline |
| 6 | Pond's | Lux |
| 7 | E45 | Johnson & Johnson's |
| 8 | Johnson & Johnson's | Revlon |
| 9 | Gentle Magic | L'Oreal |
| 10 | Ingram's | Gentle Magic |
| Q73 Coolest Colleges 2018 | 2017 | |
| 1 | Rosebank College | Rosebank College |
| 2 | Boston City Campus & Business College | Varsity College |
| 3 | Damelin College | Boston City College |
| 4 | South West Gauteng College | Damelin College |
| 5 | False Bay College | Intec College |
| 6 | Varsity College | False Bay College |
| 7 | Richfield Graduate Institute of Technolo | Northlink College |
| 8 | Other | Oval International College |
| 9 | Northlink College | Elangeni College |
| 10 | College of Cape Town | Other |
| Q74 Coolest Yoghurt 2018 | 2017 | |
| 1 | Parmalat | Parmalat |
| 2 | Danone NutriDay | Danone NutriDay |
| 3 | Woolworths brand | Woolworths brand |
| 4 | Clover Fruits of The Forest | Clover Classic |
| 5 | Clover Classic | DairyBelle |
| 6 | Danone Yo-Jelly | Danone Yo-Jelly |
| 7 | Other | Other |
| Q75 Coolest Toy Store 2018 | ||
| 1 | Toys R Us | |
| 2 | Game | |
| 3 | The Crazy Store | |
| 4 | ToyZone | |
| 5 | Toy Kingdom | |
| 6 | Shoprite | |
| 7 | Other |
