Prostate cancer is the most prevalent form of the disease among men, and breast cancer among women. However, improved screening and early diagnosis means that cancers are being caught before they become too advanced, so although the numbers are higher, so is the survival rate, said Henk Meintjes, head of risk product development.
“We are going beyond prostate-serum antigen (PSA), a new generation of prostate cancer biomarkers is already under development. These biomarkers are able to detect even smaller cancers and can also differentiate between aggressive and non-aggressive cancers,” he said in a presentation.
Last year, Liberty set different parameters for their market segments based on the life stage of clients rather than just physical age. These are broken down into Young Achievers, Young Parents, Established Providers and Empty Nesters. “Whether they are just starting out in their careers, celebrating their first-born child, or planning for their retirement, it is our intention to develop solutions and services that allow our customers the flexibility and assurance to handle life’s challenges,” explained Meintjes.
Cancer was the main cause for claims for all segments except for Empty Nesters, where claims swing towards cardiovascular conditions. By the numbers, 15.2% of cancer claims were from Young Achievers, 24.4% for Young Parents, 26.2% for Established Providers and 23.31% for Empty Nesters.
Cardiovascular was the second most common cause overall; 9% (Young Achievers), 14.72% (Young Parents), 22.18% (Established Providers) and 23.67% (Empty Nesters) of paid claims respectively.
Strokes or central nervous system disorders also contributed significantly to total claims paid and were responsible for 9.31% of Young Parents’ claims paid and 9.21% of Established Providers’ claims paid. As expected for Empty Nesters, who are generally older, respiratory diseases and disorders were responsible for 7.31% of paid claims.
Meintjes pointed out that non-disclosure was the primary source of claims being rejected, and calls this the fudge factor – where people aren’t 100% honest in the information they provide. Information about medical conditions (more than 40%) is by far the biggest area of non-disclosure, followed by financial (just over 20%) and then occupational (20%) information.
However, Meintjes said a large proportion of this non-disclosure is innocent, and could result from clients not regularly updating their information on their policies as their circumstances change.
Of claims lodged in 2016, 91.6% were valid and were paid out, 6.8% of the conditions claimed for did not meet the requirements in the policy document, 1.1% did not disclose relevant information at the application stage of the policy, while 0.3% were claim events that were specifically excluded on the policy.
Liberty paid out R4,3bn in valid claims, 13% more than 2015. This amounts to R17m every working day.
