Automotive Company news South Africa

New senior appointment for Ford Middle East and Africa

Jacques Brent, currently vice president marketing, Asia Pacific, has been appointed president, Middle East and Africa, effective 1 July 2016. He will be based in Dubai. He replaces Jim Benintende, who will be taking over the role of director, US sales support at Ford's World Headquarters in Dearborn, effective 1 August 2016.
Jacques Brent
Jacques Brent

Brent has worked at Ford for 19 years beginning his career at Ford Motor Company of Southern Africa. His career has spanned three continents and multiple brands over the years. He has worked in leadership roles within markets and the various brands with cross functional experience in finance, marketing, sales and general management.

After heading up the marketing, sales and service division of Ford Motor Company of Southern Africa, Brent accepted the position of executive marketing director for Ford's Asia Pacific region. He then took over the role of group marketing manager, large cars and SUVs, based at Ford World Headquarters in Dearborn. In April 2014, Brent was appointed vice president marketing in Asia Pacific, covering the 12 major markets and many smaller ones. His current role in Asia Pacific includes regional responsibility for consumer, product and retail marketing in addition to market research and marketing strategy.

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