Effective Measure vice president of Digital Insights, Brendon Ogilvy, said, "Digital media is coming into its own as an exciting, profitable industry. The encouraging growth coming from increased digital ad spend across the region has created a strong demand for reliable market intelligence - including Effective Measure's.
"As more industry players engage with our products to verify their media strategies, we see a need to equip ourselves with a larger team to cater to our growing client base.
"We were fortunate to be able to pick such strong performers from a great talent pool to represent Effective Measure - Danielle Eamonson, Catherine Moelker, Ahmed Hamza and Dana Masoud.
"With Dubai shaping up to be a significant media hub for the MENA region, we have created a dedicated training space, in Dubai Media City, to educate our clients on how to optimise use of our tools to improve their digital workflow and enhance campaign performance.
"We are in it for the long haul - our team across MENA, as well as in our other international offices, are fully committed to serving the industry and support growth of the Arab media hub," concluded Ogilvy.
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About Effective Measure
Effective Measure is a leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. The company's products and services are designed to offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.
