One hundred years ago, Florence Nightingale Graham borrowed US$6000. Armed with this loan, bold plan and brimming with entrepreneurial energy, she changed her name to Elizabeth Arden and founded the American beauty industry. After paying off the loan in a mere six months, this gutsy businesswoman proceeded to build an empire. Today, Elizabeth Arden is a US$1.3 billion industry with products sold in 100 countries.
12 Aug 2010

Vital Health Foods, South Africa's leading vitamin and nutritional supplement company, has introduced its new brand positioning campaign by flighting a distinctly new, fresh and bold “life champions” 45-second television ad. It will be screened on M-Net, SABC 2 and 3 as well as during Maatband on Fridays at 19:00 on DSTV channel 111 (KykNET).
3 May 2010

Following Vital's bold move to join SMASA, George Grieve, the MD of Vital Health Foods, was recently interviewed by Karen Key from SAFM Health Matters, regarding the quality standards in the Nutritional Supplement Market of South Africa. 10 Feb 2010

CONGRATULATIONS to Maureen Lawrence, the winner of the Mandela/De Klerk Gold Medallion competition! Maureen was absolutely delighted with her prize and sees it as a good start to 2010.
19 Jan 2010

Vital Health Foods has become the first wholly vitamin and nutritional supplement company in South Africa to join Self Medication Manufacturers of South Africa (SMASA).
19 Jan 2010

Vital Health Foods has been leading the health industry in South Africa for 62 years (and counting). They have become known for manufacturing all their vitamins under pharmaceutical standards*, making them the leader in quality and innovation.
6 Nov 2009

Vital Heath Foods, driven by a passion for creating a healthy nation, recently launched a winter promotion to highlight to consumers which supplements they can use to boost their immune systems. Pharmacies were encouraged to share this vital information with their customers and by doing so could gain entry into a national draw for four Vuka scooters.
30 Oct 2009