The Sunday Times scooped first place in the 'Best Idea to grow Subscription Sales' category at the International News Media Association (INMA) Awards in San Francisco earlier this week for its strong and highly relevant incentive created by the development of the Sunday Times FoodWeekly Cookbook, beating 560 entries submitted by 149 media companies, from 37 countries. Around 37% of the Sunday Times core circulation is attributed to subscription sales, a guarantee that almost 150,000 copies are delivered to readers' homes every Sunday.
