MARKETING & MEDIA Thinking of improving performance in business? Sign up for an SME reward[Ngugi Mungai] Assessment and reward programs are important concepts that can help an entrepreneur drive performance in the business... | |
FINANCE & INSURANCE Kenya Finance Bill 2015: How are SMEs affected?Image via Fotolia | |
MARKETING & MEDIA Your customer is not a dummy[Esther Karuku] A few months ago, I came across one of the best documentaries I have ever watched: The greatest movie ever sold. If you haven't seen it, look for it. Morgan Spurlock made a movie fully financed by product placement... | |
MARKETING & MEDIA #MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya[Ilse Burger] Twitter has been abuzz in Kenya with news about a woman being attacked and stripped at a bus stop because she was "inappropriately dressed". Subsequently the #MyDressMyChoice hashtag has been trending in Nairobi... | |
MARKETING & MEDIA Kenya's internet market recovers lost ground© digieye - Fotolia.com | |
MARKETING & MEDIA Of mobile app success[Esther Karuku] According to the 2013 IHS Digital Content Report, worldwide consumer spend on digital movies, games, and apps (applications) grew 30% from 2012 to 2013. In total, global digital spend in 2013 surpassed USD 57 billion. | |
MARKETING & MEDIA Safaricom, Kenyan government must meet in the middle[Tom Jackson] The growing standoff between Safaricom, Kenya's biggest mobile operator, and the country's Ministry of ICT, led by minister Fred Matiangi, threatens to harm consumers and damage Kenya's economy unless it is solved in an amicable manner. | |
Morgan Andayi | [Marketing & Media] The 36 Rules of Social Media |
MARKETING & MEDIA Nairobi Half Life with Mugambi Nthinga[Carole Kimutai] Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Mugambi Nthinga, one of the cast members speaks to us about Kenya's growing film industry and what the submission means. [video] | |
MARKETING & MEDIA Nairobi Half Life with Tosh Gitonga[Carole Kimutai] Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Tosh Gitonga, director of the film, speaks to us about Kenya's growing film industry and what the submission means. [video] | |
Marieta Greyling | [Education & Training] Wow... our first draping course in Kenya is starting the 19th of November 2012. Perfect for hotel staff and banqueting staff or entrepreneurs that want to start doing decor for weddings and events! |
MARKETING & MEDIA Have PR companies killed objectivity?[Carole Kimutai] A call from a public relations company is every editor's nightmare. Gone are the days when an invite would be sent to your desk and that would be the only communication from a PR agency. These days, an invite (on email or hardcopy) is followed by a phone call seeking confirmation as to whether you will attend the event or you will send a reporter. | |
MARKETING & MEDIA Mobile subscribers in Kenya switched off[Carole Kimutai] Kenyan mobile operator Safaricom has announced the completion of the switch off exercise for mobile handset owners with fake phones. A statement from the company says it had completed blocking of all counterfeit mobile phone handsets on its network. | |
MARKETING & MEDIA Brewer repositions drink to target young adults[Carole Kimutai] Kenya is reportedly Africa's third largest beer market and a growing market for brewers. The East Africa Breweries Limited (EABL) has unveiled a new identity for its Pilsner Lager drink with a clear strategy to target the young adults market that forms a bulk of Kenya's growing middle class. | |
MARKETING & MEDIA Kenya's National Social Security Fund rebrands[Carole Kimutai] The National Social Security Fund (NSSF), Kenya's social security provider has rebranded. | |
MARKETING & MEDIA Kenyan regulator prepares to disconnect fake phone[Carole Kimutai] Kenyans are counting days before the Communications Commission of Kenya (CCK) switches off counterfeit phones at the end of September. According to the CCK, close to three million mobile phones in the Kenyan market are counterfeit - 10% of all the active mobile devices in the country. | |
MARKETING & MEDIA Digital pay TV company eyes Kenya's key towns[Carole Kimutai] Kenya's digital pay TV market is becoming more competitive with the aggressive entry of StarTimes Media Kenya, a company that recently launched its services in Kenya's capital Nairobi and second city Kisumu. StarTimes has now launched in Mombasa, the third city as part of its plans to reach seven major towns in Kenya by the end of 2012. | |
MARKETING & MEDIA Africa's media must tell the African story[Carole Kimutai] Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa. | |
MARKETING & MEDIA Kenya's cinema business is about thinking without the box[Carole Kimutai] Like the films they show, the story of Kenya's cinema industry has very interesting story lines, complete with new characters, a beginning and an end. In 2010, one of Nairobi's landmarks - the Kenya Cinema, run by Fox Entertainment Group, was closed after it went out of business. | |
MARKETING & MEDIA Kenya's Molo Milk TVC tops list[Carole Kimutai] Buzeki Dairies 'Molo Milk' television commercial is the most effective in the Kenyan market. This is according to a recently unveiled advertising effectiveness evaluation tool - SPOT ON - launched in Kenya by Ipsos Synovate. |