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Research Wallpost Kenya

Research shows radio is king in Kenya

Research shows radio is king in Kenya
[Carole Kimutai] The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively.

Posted 12 years ago | Like (1)
What Kenyans do online - Digital Life study

What Kenyans do online - Digital Life study
[Carole Kimutai] 60% of Kenya's online users access the internet on their mobile phones. This is according to Digital Life, an online activities and behaviour study that was released on Thursday, 2 December 2010 in Nairobi by TNS Research International. The study was conducted in several Kenya cities; Nairobi, Mombasa and Kisumu. Eight hundred people were interviewed; 400 online and 400 face-to-face.

Posted 13 years ago | Like
Media influences Kenya's referendum poll

[Carole Kimutai] With just hours before Kenya's constitution referendum to be held on 4 August 2010, research has cited the media as the main source of information about the contents of the proposed constitution.

Posted 13 years ago | Like
Esther Karuku
Esther Karuku commented on Safaricom receives publicity worth millions

I'm glad to see that Kenyan companies finally realize the benefits accrued from investing in Corporate Communications. Moreover, publicity is not the only gain from effective PR. Goodwill and acceptance from the surrounding community, Government and the larger society, goes a long way in easing the operations of a company.

Posted 14 years ago | Like
Safaricom receives publicity worth millions

[Carole Kimutai] Mobile phone company, Safaricom received US$7 million worth of publicity in 2008 according to a Media Publicity Index (MPI), a standardised publicity measurement system. The MPI figure indicates the size, quality and extent of a company's publicity over time measured using editorial or news content and not advertising.

Posted 15 years ago | Like

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