Apple and Amazon dominate online space for Brown GoodsLONDON, UK: Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, reveals the latest research from leading independent digital marketing agency, Greenlight. Greenlight's 'Brown Goods Sector Report - Issue 12'* assessed which brands, retailers and review sites were the most visible in both Natural Search** and Paid Media*** results and therefore had the greatest share of consideration when UK consumers searched on Google UK for Audio & Accessories, Cameras & Camcorders, PCs & Laptops, Phones & Accessories and TVs & DVD Players. The report also highlights those brands that interacted well on Social Media Networks. According to the report, Amazon UK achieved a 30% share of visibility in Paid Media. It also displayed the most visible unique ad creative, in the Audio & Accessories sub-sector, advertising low prices on the iPod Nano. Through ranking at position 1 for the search term 'iPhone', in the organic listings, Apple attained a dominant 37% share of voice for brown goods-related searches overall. Expected to launch in September with a release date sometime in October, the keyword 'iPhone 5' received the highest number of queries - 450 000, and accounted for 6% of the total number of searches for brown goods products in May and 21% of those made for the Phones & Accessories sub-sector. The keyword 'iPhone 5' was closely followed by 'iPad 3' and 'Blackberry'. Other key findings from Greenlight's report reveal: Notes:*According to www.businessdictionary.com, brown goods are defined as relatively light electronic consumer durables such as TVs, radios, digital media players, and computers. |