Best Revenue Generating Marketing Campaign or Event |
Mango Airlines | Flow Communications | Payday HappyDay Sale |
Suzuki Auto SA | Penquin &Spitfire Inbound | Nowhere to go but UP |
Rentokil Initial | Spitfire Inbound | Digital Growth |
Game | Arc SA | Black Friday |
Unilever South Africa | Digitas Liquorice | Stains don’t Matter |
Vodacom | Team Red | Summer 2017 - Shake |
Best Social Media Reach from an Event |
New Balance South Africa | Levergy | #BeProteas |
VS Gaming | Wunderman SA | VS Gaming Festival 2018 |
Suzuki Auto SA | Penquin | Suzuki Swift Media Launch |
DHL Express SA | Have You Heard Marketing | #DHL Rugby7s |
Steers | Sauce Advertising | #Kinging : Boerewors King Steers Burger |
M&M's | Arc SA | #ShareSummer |
Famous Brands | DNA Brand Architects | #Kinging : Boerewors King Steers Burger |
Merck(iliadin) | Gorilla | Mimic Your Man |
Best Online Competition |
Acdoco SA | Have You Heard Marketing | Nair Summer |
Revlon | MediaCom | Revlon BFF Day |
Scholl | Arc SA | #InMyShoes |
Game | Arc SA | Black Friday |
Supa Quick | Artifact Advertising | Super Sassy |
Mondelez International | Starcom | Halls - Own the Moment |
Auto Trader | Digitas Liquorice | COTY Drag Race |
Suntory | Mindshare | Lucozade - Boost your Drive |
Unilever South Africa | Gorilla | AXE: AXECESS Ibiza |
Bio-Strath | Gorilla | Survivor |
Best Use of Technical Innovation – Sponsored by FujiFilm |
Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
South African Breweries | Joe Public Connect | The Invisible Issue |
Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
Best Low Budget Campaign |
Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
bsmart | Stratitude | Get to know bsmart |
Investec | Wunderman SA | The Interview |
RocoMamas | OMM | #BedfordBomb |
M&M's and UBER Eats | MediaCom | Mars Incorporated |
Revlon | MediaCom | Revlon BFF Day |
SAB | Joe Public Connect | Beer Finder - Cape Town |
Unilever South Africa | Digitas Liquorice | OMO-Father's Day |
ABinBev | DNA Brand Architects | #LionCanAtCannesLions Campaign |
CCI Brothers for Life | Soul Providers | See the Bigger Picture – World AIDS |
Mobile Marketing Excellence – Sponsored by MediaCom |
McCain | Joe Public Connect | #MakeItYoursMoms |
JC Le Roux | Digitas Liquorice | Express Yourself |
Unilever South Africa | Digitas Liquorice | OMO - Stains don't matter |
Vodacom | Team Red | Summer 2017 - Shake |
Blogging Excellence – Sponsored by MediaCom |
Gauteng Tourism Authority | Flow Communications | GTA Blog |
Hollard Insure | Flow Communications | #InsuranceTips |
Penquin | | Penquin Blog |
Most innovative use of social media |
Gauteng Tourism Authority | Flow Communications | #VisitGauteng |
Mango Airlines | Flow Communications | #iFlyMango |
Investec | Wunderman SA | The Insterview |
Ster-Kinekor | Wunderman SA | The Nazional News |
Telkom | Artifact Advertising | Jan-u-worry |
Black | Joe Public Connect | Future of Entertainment |
Auto Trader | Digitas Liquorice | COTY Drag Race |
Unilever South Africa | Digitas Liquorice | Knorr- Leave no Food Behind |
Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
Unilever South Africa | Gorilla | Shield - Azishe |
Unilever South Africa | Gorilla | Shield - Pressure Moments |
Most Innovative Gamification Campaign |
Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
South African Breweries | Joe Public Connect | Beer Finder - Cape Town |
Auto Trader | Digitas Liquorice | COTY Drag Race |
Best Community Engagement Award |
Mango Airlines | Flow Communications | #iFlyMango |
Mondelez | Wunderman SA | Cadbury 5 Star |
Cadbury | Wunderman SA | Lunch Bar |
Vodacom | Cerebra | Putting the Team in #TeamRed |
Suzuki Auto South Africa | Penquin & Spitfire | Social Media Engagement |
DHL Africa | Have You Heard Marketing | DHL Africa Social Media Engagement |
Royco | MediaCom | Let's Eat with Siphokazi |
Royco | Arc SA | Let's Eat with Siphokazi |
M&M's | Arc SA | #ShareSummer |
McCain | Joe Public Connect | #MakeItYoursMoms |
Unilever South Africa | Digitas Liquorice | Surf - School of Shine |
Unilever South Africa | Digitas Liquorice | Knorr- Leave no Food Behind |
Excellence in Content Marketing – Sponsored by MediaCom |
New Balance South Africa | Levergy | #BeProteas |
bsmart | Stratitude | Content is King |
Nelson Mandela Foundation | Flow Communications | Obama Lecture |
Vodacom | Cerebra | Data 101 |
Suzuki Auto South Africa | Penquin & Spitfire Inbound | Nowhere to go but UP |
Milky Lane | Sauce Advertising | Over the Top Hot Drinks |
Scholl | Arc SA | #InMyShoes |
Unilever | Niche Guys | Domestos - Killer Combination |
Anglo American | Joe Public Connect | Live Mine |
Chicken Licken | Joe Public Connect | The Double Chick’n Boerie™ Burger Debate |
Black | Joe Public Connect | Future of Entertainment |
Unilever South Africa | Digitas Liquorice | Knorr - Leave no food behind |
Unilever South Africa | Digitas Liquorice | Magnum |
Unilever South Africa | Digitas Liquorice | Surf - School of Shine |
Vodacom | Team Red | Vodacom Youth Day |
Unilever | Gorilla | #shieldready |
Old Mutual Limited | | On the Money Financial Institution |
Best Online PR Campaign |
Audi South Africa | Levergy | Audi Q5 Fast Track |
Nelson Mandela Foundation | Flow Communications | Obama Lecture |
Standard Bank | Magna Carta | World Citizen |
Famous Brands | DNA Brand Architects | #SteersRespek |
Unilever | Gorilla | Shield - Be the next Champion |
Best Integrated Marketing Campaign |
New Balance South Africa | Levergy | #BeProteas |
Audi South Africa | Levergy | Audi Q5 Fast Track |
Indwe Risk Solutions | Stratitude | #Bringbackthemiddleman |
VWSA | Stratitude | Simplicity is here |
Suzuki Auto South Africa | Penquin & Spitfire Inbound | Suzuki Ignis Launch |
Royco | Arc SA | Let's Eat with Siphokazi |
Clover | Arc SA | #TheWhistlingChef |
Supa Quick | Artifact Advertising | Super Sassy |
Mondelez International | Starcom | Halls - Own the Moment |
Chicken Licken | Joe Public Connect | The Double Chick’n Boerie™ Burger Debate |
Digitas Liquorice | Unilever South Africa | Surf-School of Shine |
Suntory | Mindshare | Lucozade - Boost your Drive |
Vodacom | Team Red | Brand Repositioning |
Vodacom | Team Red | Summer 2017 - Shake |
Unilever | Gorilla | Shield - Be the next Champion |
Unilever | Gorilla | Lux - We are More |
Most Viral Campaign |
SANBS | Flow Communications | #NewBlood |
St Mary's School | Flow Communications | Matric Results |
Nelson Mandela Foundation | Flow Communications | 16th NM Annual Lecture |
Unilever South Africa | Digitas Liquorice | OMO - Father's Day Online Media Awards |
Vodacom | Team Red | Vodacom Youth Day |
Old Mutual Limited | | On the Money Financial Institution |
Best Use of Social Media to Research and Evaluate |
DHL Africa | Have You Heard Marketing | Online Conversation & Sentiment Tracking |
McCain | Joe Public Connect | #MakeItYoursMoms |
Unilever South Africa | Digitas Liquorice | Knorr Leave No Food Behind |
Merck(iliadin) | Gorilla | Mimic Your Man |
Most Innovative Use of Digital Media – Sponsored by FujiFilm |
Reckitt Benckiser | G&G Digital | Harpic White & Shine Thick Bleach Online Competition |
The Coca-Cola Company | MediaCom | Coke Uplift |
M&M's and UBER Eats | MediaCom | Mars Incorporated |
South African Breweries | Joe Public Connect | Your Business in Lights |
Unilever South Africa | Digitas Liquorice | Surf-School of Shine |
Bayer | G&G Digital | Berocca Lab proven + Life tested |
Unilever South Africa | Gorilla | Shield - Pressure Moments |
Best Use of Social Media in a Loyalty Programme |
Unilever South Africa | Digitas Liquorice | Knorr |
Unilever South Africa | Digitas Liquorice | Surf-School of Shine |