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Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing & Media

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Marketing & Media

Research shows in-app advertising will see exponential growth

8 Mar 2022

Brian Wieser, global president, Business Intelligence, WPP.

Marketing & Media

The impact of Covid-19 on global advertising investment [report]

28 May 2020

Image source: Gallo/Getty Images.

Marketing & Media

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Image credit: Sharon McCutcheon on Unsplash.

Marketing & Media

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

Marketing & Media

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Marketing & Media

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year

Marketing & Media

Warc predicts that Google and Facebook will make $176bn from advertising this year

22 Mar 2019

(c) Maksim Kabakou -

Marketing & Media

Mobile adspend expected to top TV across key markets

24 Jan 2019

Global Ad Trends report focussing on OTT compiled by Warc

Marketing & Media

Global Ad Trends report focussing on OTT compiled by Warc

25 Oct 2018

James McDonald, data editor, Warc. Image supplied.

Marketing & Media

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Viral video success in 2018

Marketing & Media

Viral video success in 2018

Jon Ratcliffe 20 Feb 2018

Image credit: Burak Kebapci via .

Marketing & Media

Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018

Warc's Global Ad Trends report shows changes in adspend

Marketing & Media

Warc's Global Ad Trends report shows changes in adspend

19 Dec 2016

Consensus Ad Forecast indicates global advertising spend slows in 2017

Marketing & Media

Consensus Ad Forecast indicates global advertising spend slows in 2017

7 Nov 2016

2015: Mobile is key

Marketing & Media

2015: Mobile is key

Jeremy Maggs 13 Jan 2015

ZenithOptimedia releases its 'Global Adspend' forecasts

Marketing & Media

ZenithOptimedia releases its 'Global Adspend' forecasts

9 Apr 2014

Marketing & Media

What lies ahead for digital advertising in 2012

Issued by Incubeta 13 Jan 2012

Marketing & Media

Global adspend continues to grow despite stock market turmoil

Jonathan Barnard 14 Nov 2011

Global advertising spend up 5.7% in Q2 2011

Marketing & Media

Global advertising spend up 5.7% in Q2 2011

20 Oct 2011

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

Marketing & Media

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

11 Jul 2011

Marketing & Media

Developing markets grabbing bigger share of global ad expenditure

Herman Manson: @marklives 21 Apr 2011

Marketing & Media

International trends show China is hot news

9 Jan 2005

Marketing & Media

2004 Global Ad Spend Report points to New World Order

Issued by Initiative Media South Africa 12 May 2004

Marketing & Media

WFA launches Hall of Fame 1953-2003

Issued by WFA 18 May 2003