Last year saw Vitaderm reveal its Salon-in-a-Box competition: R100,000 worth of prizes to up-and-coming therapists to assist them in establishing or expanding their salons.
"We understand the pivotal role that skin therapists play in guiding individuals on their skincare journeys. As a salon-first brand, we have always recognised and championed their expertise," explains Vitaderm managing director, Craig Sydenham. "Through Salon-in-a-Box, our aim is to empower budding skin therapists by providing them with an exclusive opportunity to embark on their careers with the Vitaderm advantage."
Keiren Faurie, a 23-year-old beauty entrepreneur based in Johannesburg, is one of the lucky winners. Inspired by Sydenham’s business talk at the Probeauty Expo, Faurie entered the competition with hopes of expanding her business, Fiery Nail Bar.
"When I received the email, I was with a client at the time, and I just stopped everything I was doing because I just had to know what the email said," she shares. "It was truly such a surprise and such wonderful news."
Faurie plans to use the resources from the Vitaderm Salon-in-a-Box prize to propel Fiery Nail Bar into a well-known brand in the industry.
"In the next five years, I want Fiery to move into larger premises, and to have more people on board in the salon," she envisions. "We specialise in nail health, dry manicures, and nail art from basic to bizarre - something I feel people will be more attracted to with the growth of Fiery."
“I’d say what really stands out for me about Vitaderm is, the team, which has been wonderful to communicate with, as well as the range of products available to clients with different skin types and skin needs. And, it’s local!” she concludes.
