The Package Repurposing Challenge, which runs until 31 March, encourages consumers to share a picture of their repurposed Nescafé Ricoffy tin and stand a chance of winning one of a hundred R1,000
cash prizes.
According to Nicole Roos, executive officer of coffee and beverages at Nestlé South Africa, since the launch of the campaign three weeks ago, it has received numerous novel creations including a knife rack, bird feeders, braais and miniature stoves, and more traditional options such as sweet stations and pot plant holders.
“Upcycling reduces the impact on the environment and extends the life cycle of tins and we are heartened by our consumers’ willingness to embrace creative repurposing. Achieving sustainability is a collaborative effort and our consumers are a key stakeholder,” Roos says.