I live in Paulshof, work in Melrose and Cape Town, and play pretty much anywhere the mood takes me. Like anywhere!
I’ve made an ad campaign or three, won some awards here and there, and I lay claim to giving a certain tequila drinking song its fame. Those who know, know.
It’s been a rollercoaster I can only describe as a dope education. Education in work, people, ethics, love, tolerance, intolerance, privilege, preference, et al.
In my 16 years in the game, I’ve only worked at four agencies and have learned so much. I’m at a point where the learning takes on a new guise every day and that’s exciting AF.
Writing, football and I’m trying very hard to make healthy eating one of my favourite things. Ya, neh…
To quote one Patrice Evra, ‘I love This Game’. I’m particularly excited by how it’s literally changing by the day. I just hope some of the basics don’t get lost in this inherent obsession with the newness.
My workday starts at 9am with a hangout and long chat with the operations team, so I know what my life looks like that day.
Then I have a hangout with the creative leads on all the projects in the system. These are great fun, because they can go one of two ways. They sometimes turn into brainstorms. But you never know!
Then the client meetings normally start, until the afternoon. Somewhere in between I make time to have a meal or three. If it’s a day when I can drive to Solly’s Corner in Fordsburg for lunch then I grab that opportunity with both hands.
I try to finish my day off around 6pm, so I can play a game of five-a-side football. Those too, are few and far between.
My tools are an A3 pad and a pencil. I find the computer distracting so I only go to it minimally or absolutely last in the creative process.
Yoh! I think we have all taken a step into trial-and-error again, and that’s a good thing. We take turns at making great calls and carefully crafted guesses that don’t always work out how we’d hoped.
I’m never going to tire of talking about transformation.
So many projects I’m excited about.
Narrative!
But the undisputed catchphrase/conversation has to be:
Bru: ‘Are you guys busy, huh?’
Bra: ‘Ya bru. You guys?’
Bru: ‘Ya bra, that’s a good problem to have, hey.’
Bra: ‘Ya hey.’
Bru: ‘You guys pitching?’
Bra: ‘Ya.’
Bru: ‘Anyway, let’s have a drink soon.’
Bra: “Ya, maybe at Ad of the Month!’
Honestly, while I wash the dishes. Oh, and when someone gives me ample time to produce them.
There are one or two...
I ain’t afraid of no ghosts!
Like the pictures? Who does that?
Be patient with yourself. Trust your dopeness. There are a few jaded people, stay away from them. Keep working.
Simple as that. Follow Sithole on Twitter, Facebook and Instagram, as well as Avatar on Twitter.
*Interviewed by Leigh Andrews.