Branding News South Africa

Video gaming market growing apace

EMEA video gaming market to reach AED 32.3 billion in 2008 up by 18.4% over the last year.

The EMEA region (Europe, Middle East and Africa) is forecast to generate sales of video game hardware (consoles and portable) worth AED 32.3 billion ($8.8 billion) this year up by 18.4 percent over that of last year, according to sales reports compiled by the Consumer Electronics Association (CEA)(R) and GfK, the market research group. The figures were released at the ongoing International CES/Hometech exhibition currently taking place at the Dubai International Convention & Exhibition Centre till 27th May.

“Gaming is a very serious business and this news is a positive boost to exhibitors participating at the International CES/Hometech exhibition,” said Eckhard Pruy, CEO of Epoc Messe Frankfurt GMBH, organizers of International CES/Hometech.

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