Largest risers in brand value areGoogle (25%); Amazon.com (22%); Zara (14%); Nestlé (13%); and Apple (12%); and the largest decliners are Morgan Stanley (-26%); American Express (-32%); Harley-Davidson (-43%); Citi (-49%) and UBS (-50%).
The presentation covered some of the issues facing brands and their role in economic recovery:
Fallout and reset
Innovation divide
10-year trends
How leaders create and manage value within their category.
Role of brands in a recovery
“Trust, transparency and responsibility are critical to a company's success. We have witnessed first-hand the repercussions of blind trust, backroom deals and greed in business. This has brought about a tremendous mistrust of how businesses behave and intolerance for companies that say one thing and do another, particularly as digital and social media networks are able to expose, monitor and react to news at unprecedented speed,” concludes Jeremy Sampson, executive chairman, Interbrand Sampson Group.
Download the Best Global Brands 2009 presentation.