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    All the 2019 SABRE Awards Africa winners

    The 2019 SABRE Awards Africa winners were handed out following on the annual African Public Relations Association (AFPRA) conference held in Kigali, Rwanda, last week. The SABRE Awards, which aims to recognise superior achievement in branding, reputation and engagement, has a 25-year heritage, with separate competitions in Africa, North America, EMEA, the Asia-Pacific, Latin America and South Asia.
    Pictured are Paul Holmes of The Holmes Report and Regine le Roux, managing director of South Africa’s Reputation Matters. Reputation Matters scooped up two SABRE Africa awards, one for superior achievement in measurement and evaluation and the other for the industry sector category.
    Pictured are Paul Holmes of The Holmes Report and Regine le Roux, managing director of South Africa’s Reputation Matters. Reputation Matters scooped up two SABRE Africa awards, one for superior achievement in measurement and evaluation and the other for the industry sector category.

    All the 2019 Africa SABRE winners:

    THE DIAMOND SABRE AWARDS FOR EXCELLENCE IN PUBLIC RELATIONS IN THE C-SUITE 

    COMPANY OF THE YEAR
    WINNER: Company of the Year — MTN Ghana with Touchpoint Magna Carta

    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING

    WINNER: Find Your Beautiful — Darling Nigeria with LSF|PR

    CERTIFICATE OF EXCELLENCE:
    Launch of Direct Flight From Nairobi to New York — Kenya Airways with Ogilvy PR - Kenya
    M&N Brands - telling the story correctly, to achieve the desired strategic outcomes — M&N Brands with Avatar PR

    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT

    WINNER: Viceroy vs Capitec Bank - Capitec Bank with Atmosphere Communications and Capitec Internal Communications Team, South Africa

    CERTIFICATE OF EXCELLENCE:
    Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
    Superior Achievement — MTN Ghana with Touchpoint Magna Carta

    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN RESEARCH AND PLANNING

    WINNER: Brands in Motion—WE Communications

    THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION

    WINNER: Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters

    GOLD SABRE AWARDS FOR PUBLIC RELATIONS CAMPAIGNS

    GEOGRAPHIC CATEGORIES

    NORTHERN AFRICA
    WINNER: Careem - Morocco Content Calendar — Careem
    CERTIFICATE OF EXCELLENCE:
    Cybersecurity, in search of HR attractiveness in Morocco — KASPERSKY LAB
    Launch of Hydro Boost Range in Morocco — Johnson & Johnson
    Launch of Spark 2 — Tecno Mobile with D1 Maroc BCW
    Samsung Launch of the new flagship S series (Star) — Samsung with D1 Maroc BCW

    WESTERN AFRICA 
    WINNER: She Will Connect — Intel with WE Communications
    CERTIFICATE OF EXCELLENCE:
    CBN Not on Fire, WhatsApp to the Rescue — Central Bank of Nigeria with Image Merchants Promotion Limited
    MTN Ghana IPO — MTN Ghana with Touchpoint Magna Carta
    MTN Ghana Reputation Management — MTN Ghana with Touchpoint Magna Carta
    Homecoming — BWL Agency

    EASTERN AFRICA
    WINNER: MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe
    CERTIFICATE OF EXCELLENCE:
    Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
    MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
    NSSF National Blood Donation Drive — National Social Security Fund (NSSF) - Uganda with Corporate Image Ltd
    NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) - Uganda with Corporate Image

    SOUTHERN AFRICA
    WINNER: Fabric — Siemens with Atmosphere and the King James Group
    CERTIFICATE OF EXCELLENCE:
    Biggest BEE deal in Telco history — Vodacom with WE Communications
    Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
    Pink Tax — Sanlam Personal Finance with Atmosphere Communications
    Sage Summit Tour – Africa & Middle East 2017—Sage (Africa & Middle East region) with Idea Engineers

    PRACTICE AREA CATEGORIES

    BUSINESS-TO-BUSINESS MARKETING
    WINNER: Cloud Africa — F5 with World Wide Worx & WE Communications

    CAUSE-RELATED MARKETING
    WINNER: Carling Black Label - Soccer Song for Change — Ab InBev Africa with Ogilvy South Africa / Msports / indaHash
    CERTIFICATE OF EXCELLENCE:
    Exxaro Statue for the visually impaired unveiling — Exxaro with Clockwork Media
    That AMA.ZING app — The Zing Group with WE Communications

    CORPORATE IMAGE
    WINNER: NSSF Friends With Benefits Image Campaign — National Social Security Fund (NSSF) Uganda
    CERTIFICATE OF EXCELLENCE:
    Ford Media Plan Tour — Ford
    Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
    MUA - A Rebranding Journey — MUA with HKLM
    P&G Citizenship 2025 CSR Initiative/ Reputation — P&G

    CORPORATE SOCIAL RESPONSIBILITY
    WINNER: MultiChoice Talent Factory — MultiChoice Kenya with Engage Burson Cohn & Wolfe
    CERTIFICATE OF EXCELLENCE:
    Cartoon Network’s PPG Awards — Turner Africa with BCW Africa
    MTN Save a Life — MTN Ghana with Touchpoint Magna Carta
    Sbonis' iDiski — Unilever - Shield Men with Edelman Africa
    Transforming mindsets to limit plastic waste in our environment — Dow Packaging and Speciality Plastics with Hill+Knowlton Strategies South Africa

    CRISIS/ISSUES MANAGEMENT
    WINNER: The Cape Town Water Emergency: from crisis to opportunity — South Africa Tourism with Weber Shandwick
    CERTIFICATE OF EXCELLENCE:
    MTN Savannah Brokerage — MTN Ghana with Touchpoint Magna Carta
    Sisal Launch Strategy in Morocco — Sisal

    DIGITAL CAMPAIGN
    WINNER: #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation
    CERTIFICATE OF EXCELLENCE:
    Exxaro Women in Mining — Exxaro with Clockwork Media
    MTN Heroes of Change — MTN Ghana with Touchpoint Magna Carta

    EMPLOYEE COMMUNICATIONS
    WINNER: Fraud or Not? Fraud Awareness — Telkom with Edelman Africa

    FINANCIAL COMMUNICATIONS
    WINNER: Sage Budget Speech Campaign 2019 — Sage with Idea Engineers
    CERTIFICATE OF EXCELLENCE:
    Raising Levels of Financial Literacy Among Rwandans — International Finance Corporation with By Design Communications
    Stanbic Bank Zambia Anakazi Banking Proposition — Stanbic Bank Zambia with Langmead & Baker Ltd

    INTEGRATED MARKETING
    WINNER: Ghanaians Against Child Abuse (GACA) — UNICEF and Government of Ghana with Ogilvy Ghana
    CERTIFICATE OF EXCELLENCE:
    #kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
    Copa Coca-Cola Africa Cup — Coca-Cola with Ogilvy Public Relations, Kenya

    MARKETING TO CONSUMERS (NEW PRODUCT)
    WINNER: Chapa Dimba Na Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
    CERTIFICATE OF EXCELLENCE:
    Everyone deserves to dress well! — LC Waikiki with BCW Africa
    Le Petit Marseillairs launch of a new range of shower gels — Le Petit Marseillairs

    MARKETING TO CONSUMERS (EXISTING PRODUCT)
    WINNER: Blaze by Safaricom — Safaricom plc with Ogilvy Public Relations Kenya
    CERTIFICATE OF EXCELLENCE:
    Miss Cadum Activation — Colgate Palmolive with D1Social
    Stephane Plaza & Emmanuelle Rivassoux revisitent Place des Zaers — Akwa Immo Développement

    MEDIA RELATIONS
    WINNER: Sage rAInbow Campaign 2018 — Sage with Idea Engineers
    CERTIFICATE OF EXCELLENCE:
    Comic Con Africa 2018 — Comic Con with Edelman Africa
    La Liga Future Players — La Liga with Clockwork Media

    PUBLIC AFFAIRS/GOVERNMENT RELATIONS
    WINNER: Pink Tax — Sanlam Personal Finance with Atmosphere Communications

    PUBLIC EDUCATION
    WINNER: Meet the man who hears colours — SAS with WE Communications
    CERTIFICATE OF EXCELLENCE:
    Cyber (in)security & Dubai Trust event — Microsoft MEA with WE Communications
    Protecting the rights of the man on the street — Legal Practitioners Fidelity Fund with Hill+Knowlton Strategies South Africa

    SOCIAL MEDIA CAMPAIGN
    WINNER: Make a Meal of It — KFC with Ogilvy South Africa
    CERTIFICATE OF EXCELLENCE:
    Muesli Election 2018 — Tiger Brands - Jungle with Ogilvy South Africa

    SPECIAL EVENT/SPONSORSHIP

    WINNER: #kenyatradeweek — Export Promotion Council, Kenya with Engage Burson Cohn & Wolfe
    CERTIFICATE OF EXCELLENCE:
    Axe - Party of the Year — Unilever - Axe with Edelman Africa
    La Liga KwaMahlobo Festive Games — La Liga with Clockwork Media

    INDUSTRY SECTOR CATEGORIES

    ASSOCIATIONS:
    WINNER: Research for sustainable reputational growth — Institute of Waste Management of Southern Africa with Reputation Matters
    CERTIFICATE OF EXCELLENCE:
    Forum of Security and Critical Institutions in Niger State (FOSCIN) — Niger State with Image Merchants Promotion Limited

    CONSUMER PRODUCTS/SERVICES 
    WINNER: Launch of Direct Flight from Nairobi to New York — Kenya Airways with Ogilvy Public Relations, Kenya
    CERTIFICATE OF EXCELLENCE:
    Huawei Y9 launch event Morocco — Huawei

    FASHION & BEAUTY 
    WINNER: 100 Colours — Unilever - Dove with Edelman Africa

    FINANCIAL & PROFESSIONAL SERVICES 
    WINNER: That AMA.ZING app — The Zing Group with WE Communications
    CERTIFICATE OF EXCELLENCE:
    The 10th IFSWF Annual Conference — ITHMAR Capital with D1 Maroc

    FOOD & BEVERAGE 
    WINNER: Illovo Sugar Africa_ Perception Audit — Illovo Sugar Africa with Instinctif Partners
    CERTIFICATE OF EXCELLENCE:
    Coca-Cola World Cup Campaign (Ghana & Nigeria) — Coca-Cola West Africa Business Unit with Ogilvy Ghana
    Zambian Breweries Smart Drinking Campaign — Zambian Breweries Plc with Langmead & Baker Ltd

    INDUSTRIAL/MANUFACTURING
    WINNER: Fabric — Siemens with Atmosphere and the King James Group

    MEDIA, ARTS AND ENTERTAINMENT 
    WINNER: Homecoming — BWL Agency
    CERTIFICATE OF EXCELLENCE:
    Cartoon Network Creative Lab (CN Lab) — Turner Africa with BCW Africa
    Cell C Inanda Africa Cup Polo Tournament — Inanda Club with Mason Show Management
    Chief Daddy Movie — Ebony Life Media with LSF|PR
    South African Film and Television Awards (SAFTAs) — National Film and Video Foundation with Mason Show Management

    MINING & EXTRACTIVE INDUSTRIES
    WINNER: Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
    CERTIFICATE OF EXCELLENCE:
    Exxaro Overall — Exxaro with Clockwork Media
    Gold Fields 25TH Anniversary 2018 — Gold Fields Ghana Ltd with Ogilvy Ghana

    NOT FOR PROFIT/CHARITIES
    WINNER: The Africa Trade Forum — Rockefeller Foundation with Engage Burson Cohn & Wolfe, Kenya

    PUBLIC SECTOR/GOVERNMENT
    WINNER: NSSF Go Mobile App Digital Campaign — National Social Security Fund (NSSF) - Uganda with Corporate Image
    CERTIFICATE OF EXCELLENCE:
    NAF Bombards Boko Haram after Metele Attack — Nigerian Air Force NAF with Image Merchants Promotion Limited
    NSSF - Daily Monitor Career Expo — National Social Security Fund (NSSF) - Uganda with Corporate Image

    TECHNOLOGY 
    WINNER: Biggest BEE deal in Telco history — Vodacom with WE Communications
    CERTIFICATE OF EXCELLENCE:
    Facebook's Third Party Fact-Checking Programme — Chain Reactions Nigeria
    Nokia Beach Party Radisson Blu - Djerba - Tunisia — Nokia

    TRAVEL & LEISURE 
    WINNER: The most on-time airline in the world — FlySafair with WE Communications
    CERTIFICATE OF EXCELLENCE:
    The Good Life, On the Course, Off the Course — Randpark Golf Club with Livewired PR

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