Advertising Operations Campaign Manager

Job description

About the role

Vicinity Media is looking for a driven Campaign Manager to join our advertising operations team. You will be responsible for the end-to-end setup, execution and optimisation of digital display and geofence campaigns on Leo — our proprietary ad serving platform. Working closely with sales representatives and clients, you will deliver performance-driven campaigns and insightful reporting that keeps our clients coming back.

This role suits someone who is analytically minded, highly organised and passionate about digital advertising. Depending on your experience, you may be placed at a junior, mid, or senior level — with senior candidates expected to lead and mentor a small team of campaign managers.

Responsibilities

Campaign setup and execution

• Set up and manage display, geofence and digital campaigns end-to-end in Leo (Vicinity Media's proprietary ad serving platform)
• Configure all campaign parameters: budgets, flight dates, distance windows, targeting and landing pages
• Upload and QA creative assets per platform specifications; enforce file naming conventions (e.g. Brand_300x250.png)
• Claim and assign campaigns in Leo; link appropriate publishers and inventory placements
• Build and maintain proof-of-flight (POF/PLR) documents for all live campaigns

Optimisation and performance

• Monitor live campaign pacing and delivery; proactively flag and resolve under-delivery issues
• Participate in weekly optimisation meetings and implement agreed publisher and targeting changes
• Track and analyse KPIs: impressions, CTR, CPC/CPA, reach, engagement and conversions
• Assess actual vs. planned delivery and campaign effectiveness throughout the flight
• Build monthly data sheets and post-campaign analyses (PCAs) with clear, actionable insights

Client and sales liaison

• Act as the primary ad ops contact for assigned sales representatives
• Attend client meetings to present campaign performance and best practice recommendations
• Manage and update the sales representative tracker on a weekly basis
• Handle all campaign, client and technical queries from sales in a timely and professional manner
• Ensure all SOPs are consistently followed and communicated to clients and sales reps

Reporting and budget management

• Deliver monthly and quarterly campaign performance reports
• Ensure all campaigns are paced and delivered on time and within budget
• Build weekly summaries of active and completed campaigns
• Report on conversion data, engagement metrics and campaign revenue attribution

Data and administration

• Ensure all campaign data captured in Leo is accurate, complete and up to date
• Maintain client folders according to established naming conventions and storage structures
• Store and collate all campaign documentation (briefs, creatives, reports, POFs) systematically

People and team (senior level)

• Mentor and coach junior campaign managers; conduct regular 1:1s and performance appraisals
• Oversee campaign quality and communication for campaigns managed by direct reports
• Manage overflow work and support the traffic manager when required
• Assist in prioritising quarterly goals; ensure performance scorecards are objective and measurable
• Identify succession candidates and develop targeted growth plans
  

What we're are looking for

Qualifications and experience

• Bachelor's degree in marketing, communications, or a related field (preferred, not required)
• 1–3 years' experience in digital campaign management within an ad tech, programmatic, or media environment
• Hands-on experience with an ad serving or DSP platform — Leo or similar systems advantageous
• Experience with Connected TV (CTV) campaign management is advantageous
• Ability to manage multiple campaigns simultaneously with strong attention to detail
• Senior applicants: proven track record of coaching and overseeing a team of campaign managers

Personal attributes

• Highly organised — able to prioritise and manage a busy, varied campaign portfolio
• Proactive communicator who is comfortable dealing with clients, sales reps and internal teams
• Analytical thinker who translates data into clear, client-friendly insights
• Detail-oriented with a track record of catching and resolving campaign issues quickly
• Resilient and adaptable in a fast-paced, deadline-driven environment
• A collaborative team player who also works well independently

What Vicinity Media offers

• A high-growth environment at the forefront of African ad tech and location-based advertising
• Exposure to a diverse client portfolio spanning multiple industries and African markets
• Collaborative, entrepreneurial team culture where ideas and initiative are valued
• Clear pathways for career progression within advertising operations
• Ongoing learning and development in digital advertising, data, and ad tech
  
  

Technical skills

• Solid understanding of digital advertising formats and creative specifications (display, geofence, mobile)
• Strong command of campaign KPIs: CTR, CPC, CPA, CPM, impressions, reach, conversions
• Comfortable building reports, performance data sheets and post-campaign analyses
• Experience with POF/PLR documentation and PCA reporting
• Proficient in Microsoft Office / Google Suite; CRM or ad ops tracker experience a plus

Posted on 09 Jun 15:15, Closing date 8 Aug