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[Ngugi Mungai] Assessment and reward programs are important concepts that can help an entrepreneur drive performance in the business... |
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[Carole Kimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. |
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[Carole Kimutai] As a way of building the Kenyan brand, the country has launched Export Brands Kenya, a new marketing concept for Kenya's exports sector. This is Kenya's first ever attempt to showcase the country's export potential among local, regional and international audiences. |
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[Carole Kimutai] Essar Telecom Kenya has signed a deal with Young & Rubicam Brands that consolidates all marketing communications activity behind the YU brand. The partnership allows the advertising agency to provide the YU brand with integrated marketing communication solutions through advertising, media buying, direct and digital marketing, as well as public relations. |
 | Hey penman! You do know you've just validated my article with this comment. I'm talking about endorsements not advertisements. Kenyan celebs have been featured on ads for decades but endorsement deals in Kenya have been, and still are, rare. |
| Thanks Jue. This is an avenue that hasn't been fully exploited. Go for it! |
 | A great article.
The hard work now is to convince the Corporates. I am totally sold to this and we do what is possible to influence endorsement. |
|  [Carole Kimutai] The Marketing Society of Kenya (MSK) has again recognised companies and individuals who have made a difference in the field of marketing. A special award - Najivunia kuwa mkenya, a Swahili phrase meaning "I am proud to be Kenyan," was given to individuals who brought fame and fortune to Kenya.
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 | [Titus Kaloki] It was delightful to read in one of our common dailies, the Daily Nation, about how the corprate players in Kenya have come to see sense in product placement and sponsorship on popular TV shows. |
| [Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. |
| [Carole Kimutai] Earlier in the week, the Kenya ICT Board, a delegation of Kenyan industry players and stakeholders launched the country's BPO value proposition to the European market at the Call Centre Expo in Birmingham. |
| [Carole Kimutai] The World Economic Forum has selected 40-year-old James Shikwati as a young Global Leader 2008. Shikwati joins 245 leading executives, public figures and intellectuals – all 40 or younger – chosen from around the world. |
| [Carole Kimutai] The Kenya ICT Board yesterday launched the ICT Public Panels – special stakeholder forums that are designed to enable the private sector to collaborate with the government through the board to develop Kenya's ICT agenda. |
| [Carole Kimutai] It was pomp and colour during this year's Marketing Society of Kenya (MSK) awards gala on Friday, November 30. The event brought together more than 500 marketing professionals from various economic sectors. |
| [Carole Kimutai] The World Bank has honoured Kenya as one of the world's top reforming economies. Amos Kimunya, Kenya's Minister for Finance received the award from World Bank at a ceremony sponsored by the United Kingdom's Department for International Development (DFID). |
| [Carole Kimutai] British-American Asset Managers Ltd (BAAM) has entered into a strategic partnership with a leading American investment company, Franklin Templeton Investments. |
| [Carole Kimutai] Equity Bank has announced its entry into the mortgage market after acquiring 24.9% in mortgage firm Housing Finance. |
