Your customer is not a dummy[Esther Karuku] A few months ago, I came across one of the best documentaries I have ever watched: The greatest movie ever sold. If you haven't seen it, look for it. Morgan Spurlock made a movie fully financed by product placement... | |
Brewer repositions drink to target young adults[Carole Kimutai] Kenya is reportedly Africa's third largest beer market and a growing market for brewers. The East Africa Breweries Limited (EABL) has unveiled a new identity for its Pilsner Lager drink with a clear strategy to target the young adults market that forms a bulk of Kenya's growing middle class. | |
Kenya's National Social Security Fund rebrands[Carole Kimutai] The National Social Security Fund (NSSF), Kenya's social security provider has rebranded. | |
Superbrands East Africa unveils new council[Walter Wafula] Superbrands East Africa has appointed a 12-member council covering the period 2012-2014 to oversee the selection of the regions leading brands and culminating in a gala dinner where the top brands are recognised and awarded. | |
Kenya now brands its tea[Carole Kimutai] Tea, Kenya's leading export, is set for a massive branding initiative that will be used to identify and promote the tea in local and international markets. Towards this end, the Tea Board of Kenya has appointed the Kenya Bureau of Standards (KeBS) to implement a globally recognised mark of origin for Kenyan tea. | |
Kenya should ride on brand Obama[Carole Kimutai] Kenyan marketers should thank President Barack Obama for free publicity that is worth billions of US dollars. During his inauguration on Tuesday, 20 January 2009 and before the world, Obama saluted the “small village” where his (Kenyan) father was born. | |
Telkom Kenya rebrands with new look[Carole Kimutai] Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation. | |
Equity bank sustains impressive growth[Carole Kimutai] One week after Kenya's political protagonists signed a power sharing deal, one of Kenya's fastest growing banks has posted a KSH2.4bn pre-tax profit. | |
Kenya gets major health drive boost[Carole Kimutai] Thousands of new mothers in Kenya are set to receive free child health tips as part of an ongoing maternal health awareness program funded by Reckitt Benckiser, makers of Dettol. | |
Kenyan retailer unveils motorised shopping trolleys[Carole Kimutai] Nakumatt has introduced motorised trolleys exclusively for physically disabled and the elderly shoppers. | |
DHL wins new agreement with world's largest retailer[Carole Kimutai] DHL has announced a new three-year agreement with Wal-Mart Stores, the world's largest retail chain. | |
Supermarket chain attains Superbrand status[Carole Kimutai] One of Kenya's largest supermarket chains has received the Superbrand status. | |
It's playtime![Carole Kimutai] Kenya launches global communication campaign, already successfully rolled out in USA, Europe, Asia and South Africa, to promote play as a means to aid the development of children. | |
Vodka brand ranked world's most powerful[Carole Kimutai] Over 40 quality checks and a unique distillation system pays off for Smirnoff. | |
East Africa’s first super brand[Carole Kimutai] Cereal manufacturer is the first in East to receive the Superbrands certification. | |
Experiential branding awards for Africa[Louise Burgers] The first ever Pan-African awards programme, the Brand Ex Awards, recognising and lauding outstanding work in experiential marketing, was launched in Kenya and South Africa this week as the first leg of a four-country launch programme taking place across Africa. As the media in this sector with the most reach in Africa, Bizcommunity.com is proud to be a media partner to this event. |