Elim Creche was launched in 2008 under a tree with only 12 children and no single financial support. Some months later the founder, Ms Annelise Januarie, managed to build a classroom using corrugated scrap material. A couple of years later a wooden shack was erected, however the structure did not meet safety requirements.
Tiger Brands through its Charity Golf Day, which has benefited various beneficiaries in its seven years of existence, allocated funds towards the procurement of a fully equipped 40 foot ton container class and kitchenette for the crèche. In addition, the Tiger Brands CSI has been providing bulk foods quarterly to the crèche and the nearby Toekomsrus community soup kitchen since 2008 with the Purity Brand providing various other needs for the children such as Elizabeth Anne's care products, stationery, educational toys, reading and colouring books.
"The science of early development tells us that a strong foundation in early childhood lays the groundwork for responsible citizenship, economic prosperity, healthy communities, and successful parenting of the next generation. A weak foundation can seriously undermine the social and economic vitality of the nation," says Ms Bridgitte Backman, Corporate Affairs Group Executive of Tiger Brands Limited.
