Latest newsAgency-client relationships can be fraught at the best of times. However, when an agency-client relationship shifts to a partnership and when the client has implicit faith in the agency, the space for magic to occur is created. 2 Oct 2023 | Read more > There's a sea of mid-year sale promotions come June and July in Kenya. The furniture category being no exception. In fact, people wait for these sales and hold off on their purchases with a view to hunt for the best deals. 17 Jul 2023 | Read more > In Kenya the country's advertising industry is thriving, and traditional forms of advertising via outdoor, radio, and television remain the most widely used in the country. 12 Jun 2023 | Read more > The Bar Africa, an independent Kenyan advertising agency celebrates its first year anniversary. The agency was co-founded by Marls Truter, Shounak Guhathakurta and Yash Deb. Truter, a proven agency leader, is MD at The Bar Africa. Creative partner at The Bar Africa, Guhathakurta began his advertising career at JWT Mumbai, one of India's largest agencies where he worked on leading brands such as De Beers. Deb is a similarly highly awarded creative. Prior to co-founding The Bar Africa, he headed Ogilvy Africa's creative department where he created history by conceptualising Lesso Lessons, a campaign that won East, West and Central Africa's very first Gold Lion at Cannes. 5 Sep 2023 | Read more > There's a sea of mid-year sale promotions come June and July in Kenya. The furniture category being no exception. In fact, people wait for these sales and hold off on their purchases with a view to hunt for the best deals. The challenge was to stand out from the vast sameness (mid-year sale communication on every corner and filling up your feed) and move away from a price-only conversation to build on a brand that has been around for 21 years. 7 Jul 2023 | Read more >
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