A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Nation Media Group, reportedly East Africa's largest media house, has revamped the Daily Nation website. The revamped site was launched to bloggers at an event on Wednesday, 14 August 2013, in Nairobi.
16 Aug 2013 12:27
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
The annual Prince Claus Prize, named after the late husband of Dutch Queen Beatrix, is awarded to people who make a difference in terms of culture or development. One of the winners of the 2012 prize has been awarded to Kenyan photojournalist turned graffiti artist, Boniface Mwangi.
18 Dec 2012 10:17
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
The Village Market, a shopping and recreation complex in Nairobi, recently selected a Z-Card to target its loyalty shoppers and generate awareness around its Bonus Card reward programme.
14 Nov 2012 10:40
This year saw the introduction of a new category at The Loerie Awards - for the Rest of Africa and the Middle East, sponsored by the Mail & Guardian. The category gave non-South African work a chance to shine and the audience saw two Gold Loeries awarded, as well as three Silver statues and seven Bronzes.
27 Sep 2012 10:50
Strategic brand and communication design consultancy, the HKLM Group, has taken a step towards cementing its position as sub-Saharan Africa's leading brand consultancy with the opening of its new Nairobi office recently.
22 Jun 2012 10:55
The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry.
14 May 2012 09:55
In February this year, Google invited creative young minds to apply to be part of the Zeitgeist Young Minds challenge, an opportunity for young people to showcase how they are making a positive impact in our world. This year's winners have been named and of the ten young minds selected from around the world, five of them are from Africa. [video]
4 May 2012 11:30
Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
23 Apr 2012 11:11