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Media influences Kenya's referendum poll[Carole Kimutai] With just hours before Kenya's constitution referendum to be held on 4 August 2010, research has cited the media as the main source of information about the contents of the proposed constitution. 4 Aug 2010 09:49 Worldwide web... it's a woman's world
Global mobile advertising industry grows by 61% in Q2
Strong growth in mobile advertising - BuzzCityThe global recession is having some effect on mobile advertisers, but mobile advertising continues its strong overall growth, said the results of BuzzCity's quarterly Global Mobile Advertising Index, yesterday, Tuesday, 14 July 2009. The company is a global provider of wireless communities and consumer services. 15 Jul 2009 08:42 Safaricom receives publicity worth millions[Carole Kimutai] Mobile phone company, Safaricom received US$7 million worth of publicity in 2008 according to a Media Publicity Index (MPI), a standardised publicity measurement system. The MPI figure indicates the size, quality and extent of a company's publicity over time measured using editorial or news content and not advertising. 9 Feb 2009 10:08 PAMRO announces early Malawi line-upThe Pan African Media Research Organisation (PAMRO) is holding its 9th annual meeting and All Africa Media Research Conference at Lake Malawi in August this year. The keynote address will be by Amandou Mather Ba, the president of All Africa Global Media in the USA. He will be discussing internet penetration in Africa, and its impact on social behaviour and business practice. 9 Jul 2007 10:52 Global research company gains Kenyan affiliateInfotrak Research and Consulting, a market research and consulting company based in Kenya, has become the newest affiliate member of the Harris Interactive Global Network of independent market research companies. 19 Jun 2007 18:24 Survey reveals music trends rocking young urban Asian consumers - SynovateConvenience, convergence and growth opportunities from connecting with consumers are the three big trends driving the consumer music market in Asia according to the Branded, MTV and Synovate Music Matters survey released last week at the 2007 Music Matters Asia Pacific Music Forum in Hong Kong. 8 Jun 2007 14:39 Synovate launches new market potential solutions - SynovateSynovate has introduced a suite of models and simulators for quantifying the market potential of a product or service, coinciding with the creation of Synovate MarketQuest, evolved from its Product Design & Development specialist division. 5 Jun 2007 15:59 Synovate strikes global panel partnership with GMI - Synovate
Battle of the brands for emerging market hearts - SynovateWhile almost 60% of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate. 17 Apr 2007 18:18 Survey finds neglect of small businesses by African banks[Oupa Segalwe] The survey by global auditing firm PriceWaterhouseCoopers looked at strategic and emerging banking issues in key African markets. 5 Apr 2007 15:31 TGI expands in AfricaBarbara Cooke and Tim Bester, licensees of TGI in South Africa, have announced that BMRB UK has signed a license agreement with Consumer Insight, a Nairobi, Kenya based company to launch TGI in Kenya, Uganda, and Tanzania. 25 Aug 2004 14:53 Latest jobs | Ad showcase |
RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. 
SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base. 
Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 
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