The mind of a Kenyan shopper

[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases. 12 Dec 2011 16:00

Apex Communications Ltd becomes Apex Porter Novelli

Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli. 7 Dec 2011 12:09

Time to rethink Kenyan radio

[Philip Mwaniki] Let's be honest, the glory days of Kenyan radio are behind us. What we have now is pure experimenting based on research and market forces. Segmentation is the in thing today. 5 Dec 2011 13:45

Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners. 23 Nov 2011 13:04

Z-Card launches in Kenya

After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011. 13 Oct 2011 10:19

Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25

London based PR agency to market Kenyan tea

[Carole Kimutai] In a strategic bid to further enhance awareness on the distinct Kenyan tea attributes in the international markets, the Tea Board of Kenya (TBK) has retained Phipps PR, a food and drinks public relations agency to handle its publicity brief in the United Kingdom. 10 Aug 2011 12:08

Rose Kimotho joins the Board of Young & Rubicam Brands

[Carole Kimutai] Young and Rubicam Brands has announced that Rose Kimotho has agreed to join the Board of the company. 10 Aug 2011 09:46

2011 PAMRO meeting announces speakers

The 13th Pan African Media Research Organisation (PAMRO) meeting and All Africa Media Conference, to be held from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel, has announced its top panel of speakers. 4 Aug 2011 11:05

Kenya now brands its tea

[Carole Kimutai] Tea, Kenya's leading export, is set for a massive branding initiative that will be used to identify and promote the tea in local and international markets. Towards this end, the Tea Board of Kenya has appointed the Kenya Bureau of Standards (KeBS) to implement a globally recognised mark of origin for Kenyan tea. 10 Jun 2011 10:07

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

MTN Kenya rebrands to MTN Business Kenya

MTN Business, a wholly-owned division of telecommunications company MTN, on Wednesday (27 October 2010) celebrated the integration of UUNET Kenya into its stable, through a rebranding exercise to MTN Business Kenya with immediate effect. 28 Oct 2010 06:38