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Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

6 hours ago

Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Africa's next generation influencers announced

A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers....

3 Nov 2017

Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Heineken invests in African creativity

Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations'...

1 Nov 2017

Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

Heineken on the ins and outs of local sourcing in Africa

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations...

By Justin Probyn 27 Sep 2017

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