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Cultivating brand loyalty in Kenya

[Esther Karuku] With the current economic recovery taking root in Kenya, business owners have reason to smile. Rising from the effects of the global economic meltdown, company profits are slowly but surely increasing. To confirm this, are the impressive 2009 third quarter financial results posted by local banks. 13 Jan 2010 07:48


Sports tourism key to destination branding in 2010

[Dr Nikolaus Eberl] As 2009 is drawing to a close and the tourism industry is heaving a sigh of relief that one of the worst years in travel history is almost over, when - as one analyst put it - “consumer greed turned to consumer fear”, the forthcoming world cup year holds promising prospects for those who are at the forefront of sports tourism. 9 Dec 2009 10:24


Tips to help with your marketing strategy for 2010 - Big Eye Branding

What with the excitement of the Africa Nations Cup in Angola and the FIFA World Cup in South Africa, there is a wonderful opportunity to take advantage of this energy in Africa next year. As you plan your marketing and events for next year, it's a good idea to browse through Big Eye Branding's range of branding equipment. 1 Dec 2009 16:26


Country branding for unity and growth

[Richard Mukoma] The current political standoff and intolerance is threatening to erode the major economic gains that Kenya has achieved over the past five years. Not only is the situation affecting logistics within the country, it is also affecting our hard-earned international image. 19 Aug 2009 10:13


Kenya Court of Appeal rules in trademark case

A trademark case has reached the Kenyan Court of Appeal, which has now given its ruling. 8 Jun 2009 14:42




Is your brand on the consumer's shopping list?

[Tom Sitati] Thankfully, the economic tide is sweeping us back to financial sanity. Susan Tumaini, a Nairobi-based human resource executive and single mother of two knows this too well. She has gone back to the basics that many in the thriving global economy had discarded. Before she ventures out to make any purchases, Susan arms herself with a shopping list. 8 Apr 2009 09:38


Kenya should ride on brand Obama

[Carole Kimutai] Kenyan marketers should thank President Barack Obama for free publicity that is worth billions of US dollars. During his inauguration on Tuesday, 20 January 2009 and before the world, Obama saluted the “small village” where his (Kenyan) father was born. 21 Jan 2009 12:16


Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - The Brand Leadership Group

South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29


Ikalafeng to judge prestigious Rebrand 100 Global Awards - The Brand Leadership Group

Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45


Mike Walsh in Kenya for mentorship programme

[Carole Kimutai] Globally-renowned integrated marketing communications expert, Mike Walsh is in Kenya for a week long mentorship visit. Walsh, former CEO of Ogilvy & Mather (O&M) Europe and chairman of Ogilvy United Kingdom is an Ogilvy worldwide ambassador. 22 Sep 2008 11:51


East African brands join family of international Superbrands - Superbrands

A host of brands operating in Uganda, Kenya and Tanzania have been identified by a voluntary independent panel of experts in the marketing and communications fields in East Africa. The brands participating in the programme range from local home grown brands through to worldwide global giants like Toyota, Mercedes Benz, Pirelli, Shell, Smirnoff and Weetabix. 1 Sep 2008 09:56


Telkom Kenya rebrands with new look

[Carole Kimutai] Two weeks after Celtel rebranded to Zain, another telecommunication company, Telkom Kenya, has joined the band wagon and unveiled its new look. According to Telkom Kenya, the rebranding symbolises the company's changes internally in terms of strategy, operation and organisation. 14 Aug 2008 15:41


Equity bank sustains impressive growth

[Carole Kimutai] One week after Kenya's political protagonists signed a power sharing deal, one of Kenya's fastest growing banks has posted a KSH2.4bn pre-tax profit. 10 Mar 2008 08:29


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