Danette Breitenbach

Freelance writer and former editor and publisher of Advantage.
Location:Johannesburg, South Africa

Profile

Danette Breitenbach was the editor and publisher of Advantage, the publication that served the marketing, media and advertising industry in southern Africa. Before her editorship, she was deputy-editor as well as freelancing for over a year on the publication before that. She has worked extensively in print media, mainly B2B, in the fields of marketing, mining, disability marketing, advertising and media.
Read more
Magazines ABC Q2 2018: Decline continues

The decline in magazine circulation continued unabated. Total Magazine circulation declined by 3.9% on the previous quarter, and by 15.1% on the prior year...

By Danette Breitenbach 3 days ago

Newspapers ABC Q2 2018: Static, with some highlights

The second quarter of the 2018 Audit Bureau of Circulations of South Africa (ABC) shows a static Total Newspaper circulation compared to the previous quarter...

By Danette Breitenbach 3 days ago

#IFE2018: In the business of franchising, talk to the numbers

What really counts is money. It is why people are in business and for franchisers, this means guiding their franchisee on the franchise runway to achieving their goals...

By Danette Breitenbach 4 Jul 2018

#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

#MFGIndaba: New dawn for the economy

Manufacturing is an indispensable sector if South Africa is to achieve its economic growth targets in future...

By Danette Breitenbach 27 Jun 2018

#MFGIndaba: Driving the industrial effort

In his keynote address to the Manufacturing Indaba, Department of Trade and Industry director-general, Lionel October, referred to the Industrial Policy Action Plan 2018 and its focus on key themes...

By Danette Breitenbach 27 Jun 2018

#MFGIndaba: Expect to be disrupted

Innovation happens at the speed of trust, not the speed of technology. Roby Stancel from Virtual Consulting International explains this using the automotive industry as an example...

By Danette Breitenbach 27 Jun 2018

#MFGIndaba: Industry 4.0: good or bad for manufacturing?

The two countries with the lowest employment in the world, Germany and Japan, are also home to the world's most automated manufacturing industries in the world...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Exponentially manufacturing tomorrow

What took 100 days before, now takes 100 seconds. Manufacturing cannot continue to operate as it always has, and without some type of innovation it will not survive...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Business beyond 2020

For manufacturers to stay ahead they need to think consciously about the next thing and come up with the next thing...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: An uncomfortable world

In same the way as the 1st, 2nd and 3rd Revolutions did, the 4th Revolution is creating discomfort around the globe...

By Danette Breitenbach 26 Jun 2018

#MFGIndaba: Factory of the year launches in SA

A benchmarking competition that recognises manufacturing excellence, Factory of the Year was launched locally at this year's Manufacturing Indaba...

By Danette Breitenbach 25 Jun 2018

#MFGIndaba: Manufacturing key to growing SA economy

With its multiple effect, manufacturing is the one sector in the economy that has the potential to create the jobs the country needs so desperately. But the industry is under threat and has declined...

By Danette Breitenbach 25 Jun 2018

The shopping centre is dead. Long live the shopping centre.

Every year nine million people view the Mona Lisa. People still flock to live events at stadiums. Why; when they can see it on video, in HD and 3D and AR, etc...

By Danette Breitenbach 12 Jun 2018

Policy certainty is key to mining investment

The recent changes in leadership in Angola, South Africa, Botswana, and Zimbabwe bode well for investment, and junior miners need to take advantage of the new status quo...

By Danette Breitenbach 12 Jun 2018

Aware.org launches responsible drinking campaign

The new consumer campaign of the Association for Alcohol Responsibility and Education (Aware.org) turns the saying "drink like there's no tomorrow" on its head...

By Danette Breitenbach 1 Jun 2018

#Indaba2018: Creating experiences online

While technology is disrupting the tourism industry, it is also bringing with it benefits to the industry and the end user. By 2030, 1.8 billion tourists will visit the continent. Africa can greatly benefit from technology to grow its share of the global tourism market...

By Danette Breitenbach 22 May 2018

#Indaba2018: Experiential tourists embracing sustainable tourism

Resistance to the negative impact of tourism, such as price inflation, is rising across the world. Simultaneously, tourists are getting off the bus as the trend towards experiences grows...

By Danette Breitenbach 17 May 2018

#Indaba2018: Increasing the value of tourism through collaboration

"Tourism growth and sharing the benefits of tourism, contribute to replacing poverty and despair with prosperity and hope. Africa's Travel Indaba is the ideal springboard for further growth."

By Danette Breitenbach 16 May 2018

#Indaba2018: KZN gateway to Europe now open

"The gateway to Europe is now open. We are taking Durban to the world and the world to Durban."

By Danette Breitenbach 10 May 2018

Next >