“The function of leadership is to produce more leaders, not more followers.” ~ Ralph Nadar
Regine le Roux, managing director of Reputation Matters, which specialises in reputation measurement using their 'Repudometer', says that leaders could increase their own reputation score by implementing the following five tips:
“The values that you share in the business world need to resonate with the values in your private capacity. It is important that everyone within the organisation shares the same set of values. Values help to attract like-minded people to work for the organisation as well as companies you want to do business with. For example, when our company has a difficult situation to deal with, we use our values to guide us. The outcomes from these discussions may often lead us to walk away from a certain project or business lead; however, we prioritise our values above profit to make sure that we lead by example and choose organisations that resonate with us,” shares le Roux.
“We’ve picked up during focus group sessions that many employees yearn for a listening ear. We get a wealth of information from the focus group sessions that we host because we listen attentively. Our clients who do take their reputations seriously and want to take it to the next level are not scared to share their Repudometer results with all their stakeholders. Sharing these results illustrate the fact that the organisation not only heard its stakeholders, but they are truly listening. By doing so, they take accountability to act on recommendations and also show that they really value the inputs received by all the participants,” says le Roux.
“By growing your team and cultivating the necessary skills that you as a leader need, will have a direct impact on your organisation’s reputation. Leaders need to take a stand and be the voice of not only their workforce but also their community by addressing pressing social issues,” concludes le Roux.