Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews


Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity, the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town


SEO, Blogging, Creative writing, Journalism print and online


BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Location:Johannesburg, South Africa
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Location:Johannesburg, South Africa
Why your workers want you to celebrate International Happiness Day

Happiness may be the most subjective concept to measure, but that doesn't mean researchers steer clear. If anything, that makes it all the more appealing - here's why it's important for you and your employees, this International Happiness Day...

By Leigh Andrews 13 hours ago

#FairnessFirst: Goodbye, boys' club! Time's up, advertising...

More than 180 female C-suite advertising agency leaders have formally aligned with Time's Up to form Time's Up Advertising...

By Leigh Andrews 1 day ago

"Award-winning work comes from creative compatibility and collaboration" - Sonar Studios

Sonar Studios owner, composer, sound designer and creative director Chris Querido let us in on his successes on the local and global award track over the past year...

By Leigh Andrews 16 Mar 2018

"Transformation is a layered word that we need to use to its full potential" - new Creative Circle chair, Pete Khoury

Yesterday evening, at the 2017 Creative Circle Annual Awards held at Katy's Palace Bar, MC and outgoing chairperson Xolisa Dyeshana announced TBWA\Hunt\Lascaris' CCO Peter Gabriel Khoury - you know him as 'Pete' - as the new Creative Circle chairperson for 2018/9. Here's how he plans to reshape the industry...

By Leigh Andrews 15 Mar 2018

Columinate on non-conscious insights as the measure of tomorrow

On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions...

By Leigh Andrews 15 Mar 2018

#BehindtheSelfie with... Kelly Fung

This week we find out what's really going on behind the selfie with Kelly Fung, now editor-in-chief at Elle South Africa...

By Leigh Andrews 14 Mar 2018

The new laws of attraction to survive the retail apocalypse

FCB Red Chicago's retail strategy group lead Curt Munk explains that retailers and marketers alike need to understand the new laws of attraction in order to survive what he dubs 'the retail apocalypse'...

By Leigh Andrews 13 Mar 2018

#FairnessFirst: Soweto Derby and Grey's Anatomy fight to end women abuse

Last week, two SA brands notably planned ahead of International Women's Day with messaging that tied in on an extremely large-scale - Carling Black Label did so at the televised Soweto Derby, while 1st for Women made their move during a suitably themed episode of Grey's Anatomy...

By Leigh Andrews 12 Mar 2018

M&C Saatchi Abel on the power of creativity to change the world

M&C Saatchi Abel's founding partner and ECD Gordon Ray shares the power of work "rich with local insight and executed with heart," while founding partner and chief executive Jacques Burger explains how M&C Saatchi Abel is motoring ahead in 2018...

By Leigh Andrews 9 Mar 2018

#FairnessFirst: Why social media went purple for International #WomensDay

You may have noticed lots of purple on your newsfeed today, as International Women's Day is celebrated on 8 March. Here's why this is known as the colour for equality and justice - just what International Women's Day stands for...

By Leigh Andrews 8 Mar 2018

#BehindtheSelfie with... Tshepang Molisana

This week we find out what's really going on behind the selfie with Tshepang Molisana, self-employed freelance writer behind Taste Let's See, who calls herself a technophobe...

By Leigh Andrews 7 Mar 2018

Get into your consumers' brain with Richard Shotton's The Choice Factory

Richard Shotton, deputy head of evidence of Manning Gottlieb OMD, and author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy, shares how behavioural science findings can sharpen your brand's advertising and overall creative impact...

By Leigh Andrews 6 Mar 2018

#FairnessFirst: Why Meghan Markle's feminist sparkle means she won't be a 'push-over princess'

This week, duchess-to-be Meghan Markle confirmed she plans to minimise the mansplaining man-ologue and "shine a light on women feeling empowered," as she begins to work with British royal charities. If you didn't hear how an 11-year-old Markle convinced FMCG giant Procter & Gamble that equality and inclusivity is a good thing by changing the wording of its Ivory dishwashing liquid ad, you're in for a treat...

By Leigh Andrews 5 Mar 2018

#LoeriesRanking with... Howard Audio

Howard Audio founder, Adam Howard, lets us in on their successes on the local and global award track over the past year...

By Leigh Andrews 2 Mar 2018

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...

By Leigh Andrews 1 Mar 2018

Add Italian Friday lunches at 95 Keerom to your to-do list

Those of us who work in or around the CBD but travel long distances to the Cape suburbs at the end of the workday can rejoice at the chance to finally incorporate corporate (or not) Italian Friday business lunches at 95 Keerom - formerly only open for dinner - into our bustling schedules...

By Leigh Andrews 1 Mar 2018

#BehindtheSelfie with... Rob Stokes

This week, we go behind the selfie with Rob Stokes, chairman of the Red & Yellow Creative School of Business...

By Leigh Andrews 28 Feb 2018

#Bookmarks2018: Digital jury jabber with... Tseliso Rangaka

The 10th ever IAB Bookmark Awards took place after the fourth Digital Summit, on 1 March in Johannesburg. I got some behind-the-scenes insights ahead of the action from Tseliso Rangaka - ECD at Ogilvy & Mather Cape Town and chair of the 2018 Bookmarks' 'marketers' jury panel...

By Leigh Andrews 27 Feb 2018

#KFCCrisis: The ABCs of KFC's FCK apology

NEWSWATCH: Last week, KFC London faced a chicken shortage as a result of "operational issues" with new delivery provider, DHL. This led to a temporary shut down of some 700 of its 900 branches - but they quickly crossed the road to the other side of the crisis...

By Leigh Andrews 27 Feb 2018

#DesignIndaba2018: 'Advice for the African girl child' - Lebo Mashile

Lebo Mashile on African females as the future of humanity, the importance of having a mentor in the industry and honouring the legacy of Hugh Masekela...

By Leigh Andrews 26 Feb 2018

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