Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She loves milkshakes, word play and alliteration, and can be reached at .
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
The producers' wrap: Ryan McManus of Native VML

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is Ryan McManus of Native VML...

By Leigh Andrews 5 hours ago

Bringing Holmes the communication accolades with Meropa

Back in April, SA's largest independent national public relations consultancy, Meropa Communications, was again included in The Holmes Report's global annual ranking. Agency managing director Patrick Gearing weights in...

By Leigh Andrews 8 hours ago

#AfricaMonth: Safrea on the freelance future of work. Are you ready?

Safrea chair Laura Rawden speaks about the benefit of belonging to a professional body, especially as a freelancer while the world of work continues to evolve across the continent...

By Leigh Andrews 1 day ago

#OneShow2017: Reflections with Ross Chowles

One of the biggest drawcards to this year's One Show Creative week was the Educators' summit workshop sessions. Our very own Ross Chowles presented one of these. I chatted to him post-Creative Week for his One Show reflections...

By Leigh Andrews 1 day ago

#Loeries2017: Excellence in outdoor creative execution with JCDecaux

JCDecaux is the Loeries branding partner for the year and also sponsor of the outdoor and out of home (OOH) category. I found out more from Wandile Setlhodi, head of marketing SSA at JC Decaux...

By Leigh Andrews 19 May 2017

Samra2017: Telling FMCG stories without getting stuck on the product shot

Natalie Botha and Saiesh Ajudhiya of Kantar Millward Brown presented their research on untold emotions: future-proofing adverts by understanding non-verbal responses from consumers...

By Leigh Andrews 19 May 2017

#Samra2017: Questions to help you uncover fake news

‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news...

By Leigh Andrews 19 May 2017

Samra2017: Throwing bones and singing praise songs

Kantar TNS presented research titled: ‘Throwing bones and singing praise songs, drawing inspiration from African culture to develop locally relevant projective techniques'.

By Leigh Andrews 18 May 2017

Get ready for the AI startup retail CX revolution

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom...

By Leigh Andrews 18 May 2017

The producers' wrap: Adam Howard of Howard Audio

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. Next up is Adam Howard, owner of Howard Audio...

By Leigh Andrews 18 May 2017

Samra2017: Fact-phobia vs credible data

In the second punch presentation of the day, Kate Niemöller of IQ Business spoke eloquently on the topic of fact-phobia vs credible data: The war between truth and propaganda in one of the most interesting sessions of the first day of Samra's 2017 conference...

By Leigh Andrews 18 May 2017

Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction...

By Leigh Andrews 18 May 2017

Samra2017: Ensuring market research doesn't go the way of the dinosaur

Elna Pretorius, co-founder of Columinate touched on the topics of memes and how to make marketing research sexy again...

By Leigh Andrews 18 May 2017

Samra2017: From research industry to insights industry

The 38th Samra conference got underway with a strong focus on the value of marketing research and whether we should perhaps reframe it as an insights industry...

By Leigh Andrews 17 May 2017

#BehindtheSelfie with... James Wilson

This week we find out what's really going on behind the selfie with James Wilson, general manager and VP of WE South Africa...

By Leigh Andrews 17 May 2017

The producers' wrap: Dan Mace of Egg Films

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. First up is Dan Mace of Egg Films.

By Leigh Andrews 17 May 2017

Insight-driven sports marketing excellence with Playmakers

Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win...

By Leigh Andrews 17 May 2017

Ready, set, go with the 2017 Good Food & Wine Show!

Calling all foodies! Fiera Milano Exhibitions Africa held the media launch for the Good Food & Wine Show (GFWS) 2017 at the Pavillion of the Table Bay Hotel last week, and it was a treat for the senses....

By Leigh Andrews 16 May 2017

From pre-roll quickies to extended video views with WebAfrica

You may have already encountered WebAfrica's extended pre-roll YouTube ad. In total, it's 2 minutes 47 seconds of, well, skipping, but not in the way you usually associate ‘skipping' with ‘YouTube ads'...

By Leigh Andrews 16 May 2017

The producers' wrap: Louis Enslin of Produce Sound

I spoke to some of the people responsible for SA's recent One Show-winning work, behind the scenes. First up is Louis Enslin of Produce Sound.

By Leigh Andrews 16 May 2017

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