Profile

Werner leads Mediamark, South Africa's leading integrated, multichannel media sales house, as it continues its journey to create a converged sales capability that can help customers leverage mobile, video and content marketing, in combination with its exceptional traditional platforms...
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Transformation isn't a programme - it's a way of life

Werner Lindemann looks at ways that you can drive transformation across your organisation in a way that is sustainable...

By Werner Lindemann 4 Jun 2018

It's time to champion women leaders for South African media organisations

With other sectors such as accounting, IT and science looking to recruit the brightest and most ambitious young women, the media and marketing industry should also be looking at ways to change its profile and create a pipeline of future leaders...

By Werner Lindemann 8 Mar 2018

Marketers: Ignore radio at your peril

As we celebrate World Radio Day on 13 February, it's worth considering radio's crucial role in a brand's integrated marketing strategy...

By Werner Lindemann 13 Feb 2018

Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services...

By Werner Lindemann 3 Nov 2017

Regulatory shifts bring risks and opportunities for brands and media owners

With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace...

By Werner Lindemann 13 Oct 2017

Marketers in Africa should leverage mobile as an amplifier

Mobile is rapidly outpacing traditional channels such as television and print as the medium of choice by African consumers for accessing information and entertainment.

By Werner Lindemann 24 May 2017

Is your brand ready for the 30-hour media day?

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices...

By Werner Lindemann 14 Mar 2017

#BizTrends2017: 2017 will be the year of AR, video and mobile commerce

2016 was a turbulent, exciting year for digital media and marketing. Looking ahead to 2017, we can expect to see as much change and innovation…

By Werner Lindemann 31 Jan 2017

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