Latest newsFor much of my early career in creative agencies, media partners felt like distant cousins. They were briefed separately, looped in late, and rarely part of the real thinking. Integration was often a last-minute performance, a stitched-together deck, a shared logo, a nod to unity. But it wasn’t collaboration. It was choreography. 24 Jul 2025 Read more As digital habits shift, brands are rethinking how they show up where it matters. YouTube is no longer just a place to watch videos. In South Africa, it’s become a powerful discovery engine where people explore, compare and evaluate products and services. In fact, 86% of online users act shortly after discovering something new on YouTube or Google. 23 Jul 2025 Read more On 18 July, passionate volunteers from dentsu South Africa rolled up their sleeves and joined more than 100 change-makers at Isilimela High School in Langa, Cape Town, honouring Nelson Mandela’s legacy of service and transformation. At the same time, our Johannesburg team brought the same energy and commitment to Letsibogo Girls High School, one of the country’s top-performing public schools. 22 Jul 2025 Read more What does it take to craft work that truly connects not just with consumers, but with communities, identities, and lived experience? 17 Jul 2025 Read more Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked a deceptively simple question. Could dynamic creative optimisation – DCO, for those who love an acronym – really live up to its promise? 15 Jul 2025 Read more Dentsu has been officially recognised as a Google Marketing Platform Sales Partner in Africa, an achievement that places the agency in a class of its own across the continent. 11 Jul 2025 Read more For this year’s One Day for Change, dentsu Zambia partnered with Primedia to turn discarded billboard vinyl into handcrafted school backpacks. Made by local women in Lusaka, the bags were filled with supplies and delivered to children at the Home of Love orphanage offering both practical support and a message of hope. 3 Jul 2025 Read more On 16 June 1976, police shot unarmed students for protesting in Soweto. 23 Jun 2025 Read more Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as the major force to shape the future of work, culture and consumerism. Africa is by far the most youthful region of the world. According to the International Labour Organisation, around 375 million young Africans will have entered the job market by 2030. At an estimated 42% of the world’s youth population, their aspirations and concerns for the world, as well as their life preferences and choices will have a global impact. 12 Jun 2025 Read more Ever tried explaining SEO to your mum? It’s a bit like saying, “I help brands become Google’s favourite child,” and getting a blank stare in return. 10 Jun 2025 Read more Dentsu Creative South Africa is pleased to announce the appointment of Mokhethi Siganunu as strategy director, effective June 2025. Fresh from the US, he’s hitting the ground running. Renowned for his talent in uncovering insights that create powerful connections between brands and people, Siganunu brings extensive multi-industry experience and a sharp analytical mindset. 9 Jun 2025 Read more South Africa’s most dynamic marketing minds are about to meet where culture and creativity collide. 4 Jun 2025 Read more Dentsu Creative South Africa is proud to announce Lebogang Moerane as head of social and influence, effective June 2025. 2 Jun 2025 Read more Dentsu Africa has reaffirmed its position as a creative and impact-driven integrated growth solutions powerhouse in the advertising industry of the African continent with its unprecedented performance at the Pitcher Awards 2025, recognizing its outstanding industry achievements. 23 May 2025 Read more Dentsu SA has expanded its transformative School of Influence (DSOI) to Kenya, celebrating 60 students who graduated from the immersive and impactful programme. 22 May 2025 Read more In an industry fascinated with scale, acquisitions, and consolidation, it's time to ask a difficult question: does being bigger mean being better? Or are we confusing volume with value, reach with relevance, and power with performance? 21 May 2025 Read more In a standout moment for Mozambique’s creative sector, Sylla Faruk, public relations manager at dentsu Mozambique, has been named one of the 30 Most Influential Women in Communication, Marketing, and PR by COMARP - the country’s premier conference for communication professionals. 24 Apr 2025 Read more Dentsu South Africa is proud to announce the promotion of Carni Wilkens to chief growth officer (CGO), effective early April 2025. This strategic appointment reinforces dentsu’s commitment to fostering innovation, integrated growth, and long-term sustainability. 14 Apr 2025 Read more Dentsu Africa is pleased to announce the promotion of Ezra Munene Ndolo from integrated client director to managing director of dentsu Tanzania. This strategic move underscores dentsu's commitment to fostering leadership excellence and driving growth in the Tanzanian market. 1 Apr 2025 Read more
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