Latest newsIn today’s digital age, information is at our fingertips, often in the form of a mobile device in our pockets. Consequently, SEO has become a cornerstone for businesses aiming to thrive online. However, the landscape of SEO has been undergoing a profound transformation, thanks to rapid advancements in artificial intelligence (AI). With its ability to learn, adapt, and process vast amounts of data, AI is revolutionising the way we approach SEO. 2 Oct 2024 Read more Get ready for an inspiring conversation with two powerhouse women in African media! Join Chishimba Musonda, managing director of Dentsu Zambia, and Samantha Kipury, managing director of Dentsu Kenya, as they dive deep into the representation of women in media. 27 Sep 2024 Read more “Being a speaker at one of the biggest e-commerce events in South Africa was an absolute pleasure. If you had told me that I would present a thought leadership piece in front of a crowd of 100+ marketing professionals, I would not have believed you. Fast forward a couple of years after graduating from university, and I’m speaking at one of the most prestigious e-commerce events in the country.” 25 Sep 2024 Read more Dentsu Performance, the digital powerhouse within dentsu South Africa, is celebrating its third anniversary. In just three short years, the agency has established itself as a leader in digital marketing, delivering exceptional results for clients across various industries. 9 Sep 2024 Read more IProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa with its brand relaunch, introducing a new look and feel. As a leading global, full-funnel performance agency, iProspect is backed by one of the world’s largest media networks, with a deliberate quest for local relevance and intimate client service, deeply rooted in passion and performance. 5 Sep 2024 Read more Attention economics has emerged as a pivotal concept in understanding how audiences engage with advertising in today’s digital landscape. We’re thrilled to announce the release of our latest podcast episode, where we delve deep into the nuances of this compelling field. 4 Sep 2024 Read more The past year has seen a remarkable transformation in the banking sector across sub-Saharan Africa, driven by digital and technological innovations. These changes have had profound effects on the African economy, reshaping how financial services are delivered and accessed. 29 Aug 2024 Read more Red Star SA, in collaboration with partners Honest Marketing and Rook Digital, has achieved remarkable success at the prestigious IAB South Africa Bookmark Awards. The teams garnered multiple awards for their outstanding work on the Heineken Silver and Heineken 0.0 campaigns, demonstrating excellence in digital innovation and effectiveness. 27 Aug 2024 Read more In an era where brands must evolve to thrive, Dentsu is proud to announce the release of our latest global report, “The Era of the Insight to Foresight Pivot.” This insightful and compelling report outlines the critical shift brands must make to succeed in the 2030s, presenting consumers with emotive and instinctive solutions that will determine not only their brand preference but also whether a brand even crosses their radar in an AI-filtered and culturally reshaped reality. 2 Aug 2024 Read more Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster inclusivity and transformation. 9 Jul 2024 Read more In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries - from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. 12 Jun 2024 Read more In the ever-evolving world of influencer marketing, a harsh reality persists: a crate of toothpaste or a weekend getaway doesn’t pay the bills. Nano influencers (defined as having less than 15,000 followers) find themselves frustrated by the lack of fair compensation. As the creator economy burgeons to $27.14m by the end of the year, and $44.28m by 2029, brands and agencies must confront this issue head-on. It’s not just about morality; it’s also about good business sense. Happy influencers lead to better results. 6 Jun 2024 Read more The African automotive industry is experiencing a transformative period, marked by the rise of Chinese brands, evolving consumer preferences, and rapid technological advancements. 28 May 2024 Read more In the swiftly changing realm of digital marketing, Location-Based Marketing (LBM) has emerged as a revolutionary strategy, leveraging geographical data to target consumers with unparalleled precision. 23 May 2024 Read more The wait is over! Amazon, the global e-commerce giant, has made its grand entrance into the South African market. Dentsu South Africa stands at the forefront, armed with expertise and determination, ready to help businesses navigate this new landscape. 22 May 2024 Read more Dentsu Africa has been crowned Africa Advertising Agency Network of the Year at the 2024 Pitcher Awards, a prestigious recognition known as the “Pan-African benchmark for creative excellence”. 21 May 2024 Read more Gaming has transformed into a $168bn industry, establishing itself as the leading sector in entertainment. Its pervasive culture is evident in various forms of media, including film, TV, books, and fashion, influenced by iconic games like Super Mario Brothers and Street Fighter. 8 May 2024 Read more In the fast-paced realm of digital marketing, where every interaction counts and consumer engagement is paramount, the fusion of Artificial Intelligence (AI) and Machine Learning (ML) has evolved from a trend to a necessity. 30 Apr 2024 Read more iProspect South Africa proudly announces the promotion of Chantel Harrison to the position of managing director, effective June 2024. With a background in media spanning over a decade, Chantel’s journey within the industry has been nothing short of remarkable. 19 Apr 2024 Read more iProspect dentsu South Africa (SA) proudly announces its remarkable achievement at the Smarties Gala Awards Ceremony, where the company was were honoured for its exceptional contributions to modern marketing in South Africa. The event saw iProspect dentsu clinch several accolades across diverse categories. 18 Apr 2024 Read more
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