According to Clare Jacobs, (Brand Manager for Mainstay), the objective was to showcase the mixability of the new product range. Having explored the opportunity of using booklets at the tills of liquor stores, they were not guaranteed that their consumers would receive the information.
Clare then turned to Pyrotec, making use of the ElastiTab®. It was the simplest and most effective way of communicating the mixability of the Vodka to consumers. A booklet of cocktail recipes was attached to the ElastiTab® and manually applied to 27,000 Vodka bottles.
"The ElastiTab® and booklet was the perfect tool to use with its premium look and feel which aligned perfectly with the Mainstay brand," said Clare.
If this unique product is something you require for your product or brand, contact Pyrotec PackMedia today. We will work with you to personalise the design of your promotion in order to meet your specific needs.