Latest newsThe Up&Up Group, which was formerly known as M+C Saatchi Group South Africa before local management bought back full ownership of the business from the international PLC, has officially unveiled its new corporate identity (CI) which is designed to embody the group’s vision that creativity elevates just about everything. 25 Sep 2025 Read more The Up&Up Group, formerly known as M+C Saatchi Group South Africa, has announced the launch of its 2026 LevelUp Grad Programme, a 12-month, full-time internship designed to equip ambitious young graduates with the skills, experience, and opportunities needed to excel in the fast-paced world of creativity, strategy, and communications. 22 Sep 2025 Read more Attention is core to branding, as brands exist to be seen, trusted, and loved, and without attention, campaigns cannot deliver value. But what if your brand is not receiving the attention you think it is. 15 Sep 2025 Read more The Up&Up Group, one of the biggest independently owned creative groups of companies in Africa, is poised to host a broad array of its clients, industry leaders and global thought leaders at its conference, ‘Elevate: Unlock the Upside’. 26 Aug 2025 Read more This women’s month, the country reflects on the role of women across various industries. The Up&Up Group women in leadership give their perspectives, first-hand, on the state of the advertising and marketing industries as it relates to women and their prospects. 8 Aug 2025 Read more A partnership between The Up&Up Group and some of its key clients, with Amplified, will deliver data from the South Africa survey to form part of Amplified’s attention dataset. 6 Aug 2025 Read more PR is no longer just about professional PR, it is about a deeply embedded and strategic communications function that both promotes and protects brands and reputations - exactly what Razor PR set out to do when it opened its doors in 2020. 17 Jul 2025 Read more Measuring the impact of communication can be tricky, especially when those conversations tend to happen after the fact. Once we have done all the strategy, once we have produced all the assets, once all the media engagements and reputation management has taken place – only then do clients and agencies start asking the question: how do we measure all of this? 15 Apr 2025 Read more At the start of February, The Up&Up Group appointed Deborah Whitlock to the position of marketing director and Sharleen James as the MD of Razor PR. 12 Mar 2025 Read more The Up&Up Group has announced that Makosha Maja-Rasethaba is the new chief strategy officer of the Group’s integrated creative agency M&C Saatchi Abel. 5 Mar 2025 Read more Speaking to Sharleen James, recently announced as Razor Public Relations’ – a division of The Up & Up Group (the African affiliate of M&C Saatchi) new managing director, she says currently it is an interesting time for the communications space. 3 Feb 2025 Read more Advertising and communications leader Sharleen James will take up the position of managing director for Razor Public Relations – a division of The Up & Up Group (the African affiliate of M&C Saatchi) effective 1 February. 30 Jan 2025 Read more The recently formed Up&Up Group has acquired a strategic stake in content marketing agency 2Stories. 29 Oct 2024 Read more Reflection is a good exercise as it gives one the opportunity to develop a sense of perspective. Close your eyes briefly and try to remember the dominant narrative a year ago, eight months ago, six months ago. 17 Oct 2024 Read more Razor PR was named Medium Consultancy of the Year at the recent Public Relations Consultants Association’s (PRCA) Annual Global Platinum Awards that took place in London. 27 Sep 2024 Read more In the turbulence of the 21st century, we find ourselves grappling with an ‘unprecedented’ level of instability. Seemingly concurrent crises are not just a passing storm; they are a new climate affecting everything from geopolitics to the economy and, crucially, the reputation of brands and the companies behind them. 18 Sep 2024 Read more M&C Saatchi Abel will acquire all the shares owned by M&C Saatchi Plc in the local South African agency and group of companies in South Africa, comprising Connect, Levergy, Razor, Dalmatian and Black & White. 11 Apr 2024 Read more Overall, South African millennials, who make up nearly half of South African adults, manifest differently from the global cohort. 22 Jun 2023 Read more We need to have a deeper conversation in the PR industry, one that dives underneath the trends and that seeks to understand what's causing these themes to bubble to the surface. 20 Jan 2023 Read more As communicators, we spend a lot of our time on the news. We put a huge amount of effort into understanding news cycles, the audiences who consume the news, the content that will be naturally sharable and the messaging that most resonates - all as key tools of our work. It makes sense, words have power and when we choose the right words, we create what become the most powerful conversations. 6 May 2020 Read more
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