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Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

Ogilvy Africa awarded in Kenya, Ghana

Agency Ogilvy Africa has shone in the MSK and Gong-Gong Awards in Africa...

30 Nov 2016

#Loeries2016: Loeries rankings with King James Group

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here Alistair King, co-founder and chief creative officer of King James Group, shares his views...

By Leigh Andrews 18 Nov 2016

Ogilvy Africa named most creative agency in Kenya

Ogilvy Africa agency bags 20 prizes in Kenya's APA Awards, strengthening its position as the most creative integrated agency in Africa...

16 Nov 2016

Loeries helps to relaunch Kenyan creative awards

Kenya's Association of Practitioners in Advertising (APA) has partnered with the Loeries to relaunch the APA Awards after 12 years...

4 Nov 2016

Betway bets on 34° in Kenya

In a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to differentiate itself as a brand that the Kenyan market could resonate with...

Issued by 34° 19 Oct 2016

BF.34° are blowing it in Kenya

34° has been in the East African market for just over a year now as they believed that clients in Kenya were crying out for a fresh perspective from the tired old traditional ways of delivering creative solutions...

Issued by 34° 17 Oct 2016

Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding...

19 Jul 2016

How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender...

18 Jul 2016

The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes...

By Spero Patricios, Issued by Launch Factory 18 Jul 2016

Ecobank launches new consumer campaign

Ecobank launches 'Move On Up' consumer campaign to promote its brand across Africa...

28 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

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