The mind of a Kenyan shopper

[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases. 12 Dec 2011 16:00

AccessKenya realigns marketing strategy to target youth

[Carole Kimutai: @CaroleKimutai] AccessKenya Group, a corporate internet solutions and IT services provider has realigned its marketing strategies to increase interactivity with youthful internet users through targeted media campaigns in a bid to encourage fixed-price internet connectivity and increase the number of customers in the next financial year. 15 Nov 2011 10:50

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

DHL Express launches campaign across Africa

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video] 20 Oct 2011 12:03

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. 27 Jan 2011 11:00

OATS heads east

Oracle Airtime Sales (OATS) has confirmed their agreement with media management agency Corporate Talk to further develop its African network. 31 Jan 2008 14:39

A first for Kenyan retail chain - 24-hour shopping

[Carole Kimutai] Following the growing success of a round-the-clock shopping concept introduced by Nakumatt Holdings earlier this year, the supermarket chain has expanded the service to Nakumatt Downtown in Nairobi's city centre. 15 Nov 2007 13:06

Airways adopt Altéa Reservation to support global sales

KLM, Kenya Airways, Martinair and Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, have announced that the three airlines are now using Amadeus Altéa Reservation to drive their global sales. 17 Apr 2007 12:47