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Biz Takeout's

Episode 152: Jonty Fisher talks about the IMC Conference – Johannesburg.

Date: 9 Oct 2015
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Free, targeted media in Kenya draws advertisers

The absence of specialist media channels, and obstacles in direct marketing, have created challenges for advertisers keen to reach the country's aspiring consumer class...

By Bob Koigi 5 Aug 2014 12:20

ScanGroup to buy majority stake in marketing company EMPL

Ventures Africa reports that advertising and communications services company, ScanGroup will acquire majority stake in EMPL, a South African marketing company, as it aims to...

10 Jul 2014 16:24

Simple solutions for growth: Rules for winning marketing in Africa

With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream...

By Marilyn Dutlow Munga 6 Oct 2015 12:00

Thinking of improving performance in business? Sign up for an SME reward

Assessment and reward programs are important concepts that can help an entrepreneur drive performance in the business...

By Ngugi Mungai 11 Sep 2015 12:09

The 'constantly updating' aspect of running a digital business

Danny Aaron is Director of 3-Way Marketing, which in turn is part of the Benater Productions Group. He tells us all about the digital businesses under their scope, African expansion and their broad advertising mix, including airtime vouchers...

By Leigh Andrews 11 Aug 2015 14:00

Performing optimally in the digital sport media space

What do you get when you amalgamate two previous company names Premium TV and Inform? Perform Group, of course. Peter Burroughs, Perform Group Africa MD, explains how the company keeps scoring goals on the continent...

By Leigh Andrews 14 Jul 2015 14:00

African tourism opportunities become more tangible

The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world...

By Leigh Andrews 15 Apr 2015 08:00

African tourism acts to shake off Ebola stigma

BERLIN, GERMANY: The impact of the deadly Ebola virus fell mainly on three African countries but tourism has taken a hit across the continent of more than 50 nations as fear has kept many visitors away, tourism chiefs say...

10 Mar 2015 07:22

Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

OMG moment: Taking note of Africa's mobile media movement

TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more...

By Leigh Andrews 13 Jan 2015 14:00

Orange Kenya amends "misleading" ad, condemns media coverage

Orange Kenya has criticised media reports for inaccuracy after amending an ad related to its and Safaricom's call tariffs following a ruling by the the Advertising Standards Committee.

By Agatha Nduku 27 May 2014 13:40

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Driving mobile from Cape to Cairo

Mobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications.

By Charles Foster, Issued by Millward Brown 14 Mar 2014 07:49

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