Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...
11 Feb 2015 09:55
TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more...
By Leigh Andrews 13 Jan 2015 14:00
Ventures Africa reports that advertising and communications services company, ScanGroup will acquire majority stake in EMPL, a South African marketing company, as it aims to...
10 Jul 2014 16:24
Orange Kenya has criticised media reports for inaccuracy after amending an ad related to its and Safaricom's call tariffs following a ruling by the the Advertising Standards Committee.
By Agatha Nduku 27 May 2014 13:40
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
Marketing communications agency, Redhouse Advertising, has acquired the TBWA Worldwide license in Kenya.
20 Nov 2013 12:46
Effective use of data, and predictive analytics, can give businesses a strong competitive advantage, SAS has told the business community in Kenya.
14 Nov 2013 10:02
Cell phone service provider Orange has appointed brand experience agency VWV to develop Orange beat ya Street, a brand-building consumer awareness activation for the Kenyan market.
31 Oct 2013 13:18