PRIMAproximity is having a wonderful last quarter in 2004, securing seven projects - either new business opportunities or new projects with existing clients. Many will roll through to 2005, giving the country's leading CRM company a great start to the new year.
The work includes -
Shell - Shell International has chosen South Africa to pilot the launch of EasiCooka, the gas cooking system that is Shell's answer to the horrific number of cooking-related fires in Third World homes. PRIMAproximity recently launched the project in Johannesburg Leisure Books - The country's favourite reading supplier is on a client-securing drive to turn occasional book and magazine browsers into avid readers and regular visitors.
Cape Consumers - The re-branding and re-launching programme starts in 2005.
Proudly South Africa (PSA) - In what has been a mere blink of the eye, in brand building terms anyway, PSA has shot from being merely a concept, to one of the most recognised symbols in South Africa. Having touched most private South Africa consumers, PSA is embarking on a business-to-business strategy.
Daimler-Chrysler SA - The dealer network strategy is now in rollout phase.
I&J - South Africa's most loved, and oldest, Customer Loyalty Club, with over 100 000 members, will again be used to launch new products. Almost a third of I&J's retail sales are to Customer Club members.
St Luke's "Tree of Lights" - The hospice uses donations to bolster its pressured budget and the "Tree of Lights" is now an annualised event for donors, and contributes significantly to the success of the organisation.
