Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

#ShopperMarketing: eCommerce not a quick-fix for retail
#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott, Issued by Platinum Seed 25 Oct 2017

34° in search of the Kenyan story
34° in search of the Kenyan story

The age-old practice of storytelling falls front and centre of the African experience: it's how information is disseminated, skills are exchanged, and histories are kept alive...

Issued by 34° 6 Oct 2017