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Joe Fuster
#CEMAfrica2017: ‘Remember that I'm human' - your customer

There is an organisational shift taking place in the customer experience industry, where traditional siloed structures are breaking down to enable a culture of customer-centricity...

By Louise Marsland 7 hours ago

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 2 days ago

Weera Saad
Gallo Images
#Loeries2017: Be the popes, the geeks and the rock and rollers, says Creative Shop's Weera Saad

First up at today's DStv Seminar of Creativity was Facebook's head Creative Shop: MEA, Weera Saad, who spoke about how things have changed over time and how we need to change to ride this new wave that's arrived. “It's a brave new world, the big wave is here and it's perfect, and it's staring you in the face.” We need to surf it, she said...

By Jessica Tennant 3 days ago

Phakiso Tlali
#CEMAfrica2017: Embracing a CX ‘citizen first' strategy in government

How do you convince your colleagues in government to embrace citizen needs first and deliver excellent customer service and experience to citizens, meeting service delivery needs and solving their problems?

By Louise Marsland 3 days ago

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 14 Aug 2017

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics
Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

The Gathering 2017 Media Edition.Credit: Ashraf Hendricks, GroundUp.org.za.
How to save SA from state capture and media elitism

Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series...

By Louise Marsland 4 Aug 2017

Luke McKend. Credit: Ashraf Hendricks, GroundUp.org.za
Fake news is ‘weaponised social media'

Fake news is the new battleground for media freedom as social media is “weaponised” for propaganda purposes and fake news...

By Louise Marsland 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing the strategy...

By Louise Marsland 28 Jul 2017

Analytics is critical, but data is being left out
Analytics is critical, but data is being left out

Without incorporating data from all channels, organisations will rely on a level of assumption, allowing a disconnect between what customers want and what is being delivered...

By Danny Drew 27 Jul 2017

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed's new design director, Ally Behr, talks to Bizcommunity.com about how artificial intelligence is dominating conversations in digital marketing...

By Louise Marsland 26 Jul 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

National mobilisation of entrepreneurialism
National mobilisation of entrepreneurialism

A blueprint for Africa: If national mobilisation of entrepreneurialism across a country is a solid possibility, what's stopping it and who is blocking it?...

By Naseem Javed 20 Jul 2017

#StartupStory: Flexpay
#StartupStory: Flexpay

In the #StartupStory spotlight this week is Flexpay: a product created in response to the high demand in the market for purchasing goods via piecemeal payments...

By Ilse van den Berg 19 Jun 2017

How BlackRhino is building Kenya's VR industry
How BlackRhino is building Kenya's VR industry

Kenyan startup BlackRhino VR is playing a key role in developing the country's virtual reality industry...

By Tom Jackson 8 May 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI...

By Dharmesh Nagar 13 Feb 2017

Image by 123RF
Here's a free tool for valuing your startup

Nigerian company CompexAfrica has launched a free online business valuation tool for startup owners…

By Tom Jackson 3 Feb 2017

Snapplify rolls out learning projects in SA, Kenya, Uganda
Snapplify rolls out learning projects in SA, Kenya, Uganda

South African startup Snapplify, an aggregator of digital education materials, is rolling out projects in South Africa, Kenya and Uganda, providing learners with a personalised library of content…

By Tom Jackson 30 Jan 2017

African entrepreneurs sought for funding programme
African entrepreneurs sought for funding programme

The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…

By Tom Jackson 24 Jan 2017

Five customer referral mistakes to avoid
Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 8 Dec 2016

#AfricaCom: Africa's tech startup funding landscape in numbers
#AfricaCom: Africa's tech startup funding landscape in numbers

Disrupt Africa, an independent news portal with a keen eye on the African tech startup scene, released its first industry funding report...

By Lauren Hartzenberg 16 Nov 2016

Image by 123RF
20 startups to pitch to investors at Angel Fair Africa

Twenty startups have been selected from nine African countries to pitch in front of investors that include Dave McClure, Tim Draper and Chris Kirubi...

By Tom Jackson 7 Nov 2016

Pay as you go solar power
Pay-as-you-go solar power growth in Africa

Solar Freedom Africa is another PAYG energy startup making waves in this critical sector in Africa...

By Tom Jackson 24 Oct 2016

Ghanaian startup AF Radio launches playback app
Ghanaian startup AF Radio launches playback app

Ghanaian startup AF Radio has launched its free Android app after months of testing in partnership with local station 3FM 92.7...

By Tom Jackson 21 Oct 2016

Messenger Lite for Android hits Kenya, Tunisia
Messenger Lite for Android hits Kenya, Tunisia

In its valiant attempt to connect the entire world using its software and infrastructure, Facebook has announced a new lite version of one of its most popular apps - Messenger Lite...

By Andy Walker 3 Oct 2016

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