Kevin Welman, director of ByDesign Communications, give us the scoop on what to expect from the new agency formed with co-director Vanessa Baard as well as the communication trends he feels will come into sharper focus as we near the end of 2016…
Welman: The thinking behind the name ByDesign Communications is simple; the two founders believe that too often companies are accepting ‘one fits all’ type solutions from consultancies. We wanted to be different, we wanted to ensure every client received customised attention and solutions, everything must be done for that client by design… so we believe we are different, different ByDesign.
Welman: The two founders have almost forty years’ experience between them, so every client will receive hands-on attention from a senior resource. We are not a media-only agency, where the solution starts and ends with publicity. We listen to the client’s needs and deliver a solution regardless of the channel.
Welman: Communications is more important than ever, due to social media and the changing media landscape, a company’s reputation is formed in the uncontrolled environment. That’s where PR agencies have existed for many years, so I believe communications is the most critical element in the entire marketing mix.
Welman: I think the industry is ever-evolving; social media turned marketing on its head over the last decade. This will continue – the importance of video and audio in communicating is more important than ever. Ensuring that all communication is dynamic and two-way is crucial. Communication can obviously not be dictatorial in the age of the consumer.
Welman:
Seems there’s still lots of PR and communication innovation to come.
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