South Africa Xposed (SAX) will once again be showcasing the South African commercials industry to the world at Cannes Lions 2007. “This will be our third year at Cannes Lions in what is arguably the best and most visible space on the Croisette.” comments Janette de Villiers, founder member of SAX and its working group. “[South Africa House], combined with the Shots party sponsorship, is undoubtedly the most high profile exposure for any one country at Cannes and reconfirms our industry’s place within the global commercials industry.”
