 | The rise of the new maestros: The challenger brands As purse strings draw tighter under the strain of an economy in flux, challenger brands are stepping into the spotlight says Lebo Madiba, PR Powerhouse |
 | Under Armour, challenger brand, shows up, launches icon brand house in Sandton City Image supplied. Brent Collinicos, general manager, Apollo Brands at the opening of Under Armour's first icon store in Sandton City, Sandton, Gauteng |
 | Creating a “magic middle”, not a “them and us” of brand vs performance Source: © 123rf 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner |
 | To enter awards or to not enter awards? That is the question... Source: © 123rf 123rf Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital. |
 | #BehindtheSelfie: Elwin Smith, senior manager of group sponsorships at Nedbank |
 | ARB clears MultiChoice of racial stereotyping in streaming ad Source: www.unsplash.com |
| Sabre EMEA 2024 Awards: Razor PR, Retroviral top SA agencies Source: © Provoke Media Provoke Media The 2024 EMEA Sabre Award winners have been announced |
 | 6 steps to choose the correct media monitoring tools Image supplied. Joe Hamman, director of Novus Group, outlines steps to choosing the correct media monitoring tools for your business or agency |
| Dove launches The Code campaign, vowing to reject AI distortion of women's images |
 | #OrchidsandOnions: Scientists sail across the seas to satisfy their KFC craving |
| R3 sale: Africa Padel faces scrutiny over third anniversary promotion Source: www.unsplash.com |
| McKinsey restructures, 3% of workforce to go Source: © Jacobin Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go |
| Big representation from Africa at Cannes Lions 2024 Unilever's Elizabeth Mokwena is on the jury Source: LinkedIN. |
| #OrchidsandOnions: Auto and General sets the standard in insurance claims |
 | The importance of jury duty: Creative award shows essential in fostering a culture of excellence and collaboration Source: © Bizcommunity.com Bizcommunity.com The 2023 Bookmark Awards. Tanya de Jongh, integrated creative director, Rapt Creative contemplates her career and the invaluable lessons she has gained after being nominated to serve on the 2024 Bookmarks jury |
| SpendTrend 2024: Resilient South Africans adapt to challenging economic conditions Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits |
| Albany Bread Girl joy sours to disappointment for content creator and brands |
| Capitec Bank's journey to becoming one of the world's strongest banking brands Francois Viviers is group head of marketing and communications. Source: Supplied. |
| #OrchidsandOnions: Checkers pranks commuters over holiday weekend, Curro Holdings faces backlash |
 | Building lasting connections: The art of brand equity Source: © MKM Digital Marketing MKM Digital Marketing Brand equity is unpacked by the experts |
