While South Africans consumed less online mainstream media during the December holidays, according to the latest statistics from the Dashboard, DStv Online Sport increased by 4,563,850 pageviews from November to December.
During this period eNCA nudged SABC out to claim a strong standing position amongst the top 10 in the Top Online Publishers rankings for the month as determined by the IAB Industry Measurement Dashboard.
The IAB Industry Measurement Dashboard was developed in partnership with dY/dX. The Dashboard reports on the top publishers across South Africa as well as trends across gender, age and interests, amongst others.
South Africa’s biggest online publishers and publications for December 2023.
The IAB Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and Publishers are encouraged to access this beneficial data for measurement and reporting purposes.
