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    The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing
    The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing 
    Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now
    Trust and wanting a specific agency overcomes competitive conflict for clients
    AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee
    AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee 
    SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research
    SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in researchSAMRA 
    Survey results from South African mom-fluencers in the baby spaces - Get it now!
    Survey results from South African mom-fluencers in the baby spaces - Get it now! 
    Source: © LinkedIn Nearly one-third of brands launched in 2022 were discontinued by the end of 2023, revealed market research company Euromonitor International...
    Nearly one-third of brands launched in 2022 discontinued by 2023
    Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now
    Trust and wanting a specific agency overcomes competitive conflict for clients

    7 hours

    AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee
    AfriGIS’s Peter Smythe appointed to GeoServer Project Steering Committee

    1 day

    Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
    #AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

      30 Nov 2023

    Ornico celebrates win at the Global AMEC Awards 2023
    Ornico celebrates win at the Global AMEC Awards 2023

    Ornico  29 Nov 2023

    Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report
    Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report

    Ornico  28 Nov 2023

    Experience a day in the life of a student with Student Village's A to Gen-Z Youth Experience!
    Experience a day in the life of a student with Student Village's A to Gen-Z Youth Experience!

    Student Village  22 Nov 2023

    Understanding the rise of food delivery services in South Africa – KLA consumer insights
    Understanding the rise of food delivery services in South Africa – KLA consumer insights

    KLA  22 Nov 2023

    Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution
    Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

    Kantar  20 Nov 2023

    South Africans' understanding and commitment to sustainability
    South Africans' understanding and commitment to sustainability

    , KLA  9 Nov 2023

    Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI
    5 Trends to shape global marketing strategies from Warc

    8 Nov 2023

    Celebrating GIS Month
    Celebrating GIS Month

    AfriGIS  8 Nov 2023

    Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing
    E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

      7 Nov 2023

    Festive season frenzy: How to activate brand awareness this Black Friday and beyond
    Festive season frenzy: How to activate brand awareness this Black Friday and beyond

    Tradeway  1 Nov 2023

    How to use technology to prepare for Black Friday
    How to use technology to prepare for Black Friday

    , Meltwater  1 Nov 2023

    If you want to capture your customers' attention, advertise on the big screen
    If you want to capture your customers' attention, advertise on the big screen

    aHead Marketing Services  1 Nov 2023

    Making the most of marketing insights with machine learning
    Making the most of marketing insights with machine learning

    Sprout Performance Partners  1 Nov 2023

    Agency Scope 2023/2024 SA's top three most admired marketing professionals named
    Agency Scope 2023/2024 SA's top three most admired marketing professionals named

    31 Oct 2023

    Source:
    UK Ad market resilient in Q2 2023: Online channels drive growth

    31 Oct 2023

    Are you data rich, but insight poor?
    Are you data rich, but insight poor?

    BrandMapp  30 Oct 2023

    Verve promote Lydia Martin to research director
    Verve promote Lydia Martin to research director

    VERVE  27 Oct 2023

    Source:
    Spotify data: Afrikaans music is the mood as Springboks gear up for final

    26 Oct 2023

    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index
    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index

    Ask Afrika  26 Oct 2023

    Unlocking South Africa's home retail landscape: Key insights into consumer behaviour
    Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

    KLA  24 Oct 2023

    Source: © Mikhail Nilov SA's over 55s group is gaining significance, but brands are no longer interested in them says UCT Liberty Institute of Strategic Marketing's Forerunners Report
    SA's over 55s: Redefining aging and reshaping consumer behaviour

    20 Oct 2023

    Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024
    Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

    20 Oct 2023

    Source: © 123rf PR Scope study in Spain has found high satisfaction levels as clients work with their communication consultants for longer
    Part 2: PR Scope Spain: Clients work with communication consultants for longer

    19 Oct 2023

    Source: © Accenture In its 17th Year, Accenture Song’s bellwether report identifies five global macro trends and provides guidance for businesses
    5 Global macro trends to guide business going forward

    19 Oct 2023

    Source:
    Report: Significant increase in journalist response rates to pitches

    19 Oct 2023

    The crucial role of non-biased measurement in the media advertising industry
    The crucial role of non-biased measurement in the media advertising industry

    Advertising Media Forum  19 Oct 2023

    Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants
    Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

    16 Oct 2023

    Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
    Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

    Association for Communication and Advertising  16 Oct 2023

    Polarised consumers do respond to advertising
    Polarised consumers do respond to advertising

    Ask Afrika  16 Oct 2023

    Show more

    More news

    Ornico celebrates win at the Global AMEC Awards 2023
    Ornico celebrates win at the Global AMEC Awards 2023

     29 Nov 2023

    Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report
    Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report

     28 Nov 2023

    Experience a day in the life of a student with Student Village's A to Gen-Z Youth Experience!
    Experience a day in the life of a student with Student Village's A to Gen-Z Youth Experience!

     22 Nov 2023

    Understanding the rise of food delivery services in South Africa – KLA consumer insights
    Understanding the rise of food delivery services in South Africa – KLA consumer insights

     22 Nov 2023

    Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution
    Kantar’s Media and Trends Predictions for 2024: the advertising-based video on demand revolution

     20 Nov 2023

    South Africans' understanding and commitment to sustainability
    South Africans' understanding and commitment to sustainability

    ,  9 Nov 2023

    Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI
    5 Trends to shape global marketing strategies from Warc

    8 Nov 2023

    Celebrating GIS Month
    Celebrating GIS Month

     8 Nov 2023

    Source: © 123rf PwC’s Africa Entertainment & Media Outlook 2023 – 2027, released today found that people still enjoy the lean-back experience and the community of TV viewing
    E&M leaders need to be innovative going forward, says PwC Africa Entertainment & Media Outlook 2023 - 2027

     7 Nov 2023

    Festive season frenzy: How to activate brand awareness this Black Friday and beyond
    Festive season frenzy: How to activate brand awareness this Black Friday and beyond

     1 Nov 2023

    How to use technology to prepare for Black Friday
    How to use technology to prepare for Black Friday

    ,  1 Nov 2023

    If you want to capture your customers' attention, advertise on the big screen
    If you want to capture your customers' attention, advertise on the big screen

     1 Nov 2023

    Making the most of marketing insights with machine learning
    Making the most of marketing insights with machine learning

    Sprout Performance Partners 1 Nov 2023

    Agency Scope 2023/2024 SA's top three most admired marketing professionals named
    Agency Scope 2023/2024 SA's top three most admired marketing professionals named

    31 Oct 2023

    Source:
    UK Ad market resilient in Q2 2023: Online channels drive growth

    31 Oct 2023

    Are you data rich, but insight poor?
    Are you data rich, but insight poor?

     30 Oct 2023

    Verve promote Lydia Martin to research director
    Verve promote Lydia Martin to research director

     27 Oct 2023

    Source:
    Spotify data: Afrikaans music is the mood as Springboks gear up for final

    26 Oct 2023

    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index
    Why winners win! CX, the big differentiator for RMB Private Bank in the 2023 Ask Afrika Orange Index

     26 Oct 2023

    Unlocking South Africa's home retail landscape: Key insights into consumer behaviour
    Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

     24 Oct 2023

    Source: © Mikhail Nilov SA's over 55s group is gaining significance, but brands are no longer interested in them says UCT Liberty Institute of Strategic Marketing's Forerunners Report
    SA's over 55s: Redefining aging and reshaping consumer behaviour

    20 Oct 2023

    Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024
    Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

    20 Oct 2023

    Source: © 123rf PR Scope study in Spain has found high satisfaction levels as clients work with their communication consultants for longer
    Part 2: PR Scope Spain: Clients work with communication consultants for longer

    19 Oct 2023

    Source: © Accenture In its 17th Year, Accenture Song’s bellwether report identifies five global macro trends and provides guidance for businesses
    5 Global macro trends to guide business going forward

    19 Oct 2023

    Source:
    Report: Significant increase in journalist response rates to pitches

    19 Oct 2023

    The crucial role of non-biased measurement in the media advertising industry
    The crucial role of non-biased measurement in the media advertising industry

     19 Oct 2023

    Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants
    Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

    16 Oct 2023

    Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
    Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

     16 Oct 2023

    Polarised consumers do respond to advertising
    Polarised consumers do respond to advertising

     16 Oct 2023

    Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa
    Why South Africa would vote for Siya Kolisi in 2024 if they could

     12 Oct 2023

    Why should I even bother writing reviews?
    Why should I even bother writing reviews?

     12 Oct 2023

    Clockwork releases trends forecast for marketers: What you can't not know in 2024
    Clockwork releases trends forecast for marketers: What you can't not know in 2024

     10 Oct 2023

    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success
    Ask Afrika Orange Index 2023 survey reveals that CX becoming crucial for business success

     10 Oct 2023

    Delta Victor Bravo turns 5
    Delta Victor Bravo turns 5

     6 Oct 2023

    Verve and Basis form a global strategic partnership to build CoLab - a radical approach to insight
    Verve and Basis form a global strategic partnership to build CoLab - a radical approach to insight

     4 Oct 2023

    Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study
    Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

     3 Oct 2023

    Media monitoring company Novus Group gives three of the pillars for measuring for PR success.
    3 pillars to unlock the secrets to PR success

    2 Oct 2023

    Human8 appoints Camille Nicita as new global CEO
    Human8 appoints Camille Nicita as new global CEO

     29 Sep 2023

    Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York
    Sullivan joins Verve to roll out their 'Holy Sh*t' insights proposition in New York

     28 Sep 2023

    BMi Research assesses the impact of load shedding on meals
    BMi Research assesses the impact of load shedding on meals

     27 Sep 2023

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